WslAdmin, Author at WSL - Page 15 of 18

5 Ways Gen Z are Defining Wellness, and Why Retail Should Care

February 23, 2023February 26, 2019 by WslAdmin

Blog banner featuring smiling woman in her home drinking green smoothie with other person holding smartphone

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

The WSL List: Retailers That Stand Out, For Better & Worse

July 21, 2023February 13, 2019 by WslAdmin

Blog banner featuring collage of many WSL examples of retailers going above and beyond

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak peek. Welcome to 2019, when ... Read more

The Store Shelf is a Huge Underused Media Center

July 21, 2023January 28, 2019 by WslAdmin

Blog banner featuring blurred store aisle with speech bubbles overlaid on top asking shopper questions

Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Driving Consumers to Stores

July 24, 2023January 23, 2019 by WslAdmin

Blog banner featuring close up of blonde woman looking at makeup display in store

Beauty Insight // January 22, 2019 // Issue 189 WSL Strategic Retail CEO & chief shopper Wendy Liebmann: “Shoppers go to physical stores for a variety of reasons. ‘I want it now’, because [the product has] run out or because they saw it on Instagram, is still a viable reason to go to the store ... Read more

Robomart May Resurrect the Strip Mall: Future Shopping Life

July 24, 2023January 18, 2019 by WslAdmin

Blog banner featuring employee restocking robomart groceries

If self-driving stores and same-day delivery are the future of Shopping Life®, encouraging shoppers to stay at home, then what will become of traditional (and outmoded) centers? We have a few ideas… but what are yours? We thought Shopping Life® had changed in the last five years, but the next five (or two) will make ... Read more

WSL Reports Beauty Mega Brand Gets New CEO

February 23, 2023January 9, 2019 by WslAdmin

Blog banner featuring Sephora storefront

By Jenny B. Fine // January 9, 2019 - WWD Jean-André Rougeot comes from Benefit Cosmetics, where he drove sales to more than $1.5 billion. As chief executive officer of Benefit Cosmetics, Jean-André Rougeot helped propel the brand from a hero-product based business to a full-fledged line with over $1.5 billion in sales. Now the newly ... Read more

Startups Reinvent the Sheet-Buying Experience

February 23, 2023January 4, 2019 by WslAdmin

Blog banner featuring Boll & Branch storefront

By ANNE D'INNOCENZIO // New York AP, January 2, 2019 A new year calls for sparkly new sheets. But shoppers looking for high-quality linens without hurting their budget may want to skip the so-called white sales at mass retailers. A new cast of startups, including Parachute, Brooklinen, and Boll & Branch, are cutting out middlemen ... Read more

9 Off-The-Radar Retail Predictions For 2019

July 24, 2023January 4, 2019 by WslAdmin

Blog banner featuring back of woman's head as she looks at 50% off sale sign on window

By Brian Pearson // Forbes, December 12, 2018 So much of retail is a gimmick. Just ask 2018. Massive sums are invested in immersive experiences that quickly lose their spark and in digital features that fail to make the experience easier. So more than 5,000 stores closed in 2018. In their valid bids to wow shoppers, many ... Read more

Are You Speaking Your
Shoppers’ Language?

February 23, 2023December 18, 2018 by WslAdmin

Blog banner featuring woman with her hand behind her ear leaning towards speech bubbles containing retailer logos

Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right? Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy this holiday season — some ... Read more

Holiday Sales Look Bullish
– But Retailers Should Be Worried

February 23, 2023November 8, 2018 by WslAdmin

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