Specialty Clothing Archives

Paradox of the New Shopping World

In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels to shop, retailers to spend, ... Read more

Shoppers Say: Inflated Prices are Here to Stay

Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come. Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that ... Read more

From Chaos Comes Clarity: A Future Now-Future Next Study

Future Shop 2022-24: From Chaos Comes Clarity banner featuring woman with covid particles floating around her head

WSL’s annual forecast on where shoppers are headed and what companies need to focus on in the coming 18 - 24 months. Based on WSL's How America Shops® research, this Future Now-Future Next study reveals: How shoppers have been transformed by the pandemic (and not) Where and how they're shopping (It's not only the Internet) ... Read more

Shoppers Reveal Many Paths to Purchase

Shoppers had been self-solving to make CPG easier and faster to shop since 2016. Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains. In this report, we look at the emerging, unintended consequences for brands -- more brand switching online, more pre-shopping online offset by shoppers willing to pay more for ... Read more

Shopping Next: What Will Stick or Slip

March 2020: Every aspect of life was turned upside down – Work-life, School life, Home Life, and certainly Shopping Life®. Nine months later, in November 2020, WSL studied shoppers to understand which shopping habits learned during the pandemic will stick going forward, and which will slip away, which social and product values shoppers will continue to ... Read more

RESET The Big Business of WELL

This new report delivers two important findings to help you “Reset” your WELL opportunity. Strong WELLness habits were in place before COVID-19, and shoppers will continue to prioritize immunity, hydration, “free from” products and looking healthy. Some may take awhile to get back into their routine, but they will. The Reset WELL challenge is to ... Read more

The Bridge to an Open Society

As stores re-open, retail will be on a rollercoaster ride. As shoppers swing from panic stock-up to frugal shopping, categories, brands, and retail choices will be impacted. You need to know how to plan for the next 6 – 12 months. WSL’s How America Shops® report, The Bridge to an Open Society, will enable you ... Read more

Shoppers to Own Now

In this How America Shops® report we introduce you to 4 segments of shoppers who are shopping based on their commitment to a set of values, or a lifestyle. Social activism and standing for something have become more popular, creating two segments that make buying decisions based on their values of sustainability, which we describe as Earth ... Read more

Gen Z Changes How You Need to Deliver WELLness

Generation Z did not have to learn to live WELL...they were born into a universe of fitness, knowing good food vs. bad food, drinking water, paying for organic, snacking on nutrition bars, demanding “free-from products”, monitoring their fitness, and accepting virtual health providers for physical and mental health. Gen Z’s acceptance of entrepreneurial brands and ... Read more

Loyalty in the Grab & Go Shopping World

The shopping culture today is defined by speed and spontaneity, and this has far reaching impact on building shopper loyalty to a brand and a retailer. Shopping is organized in a new way to get it done faster, but it is not all about buying online, since most CPG is still bought in a store. In ... Read more

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