Gen Z Archives - Page 3 of 4 - WSL Strategic Retail

Gen Z: The Next Shopping Revolution

Catch ‘em if you can! While Gen Z’s are leading the way in digital shopping, they are a diverse group…not all are ordering online or using digital payments in-store. Look for them to be… Online AND in the store In big chains AND specialty stores In Beauty, Dollar AND Convenience Channels Making more planned AND ... Read more

Shopping Next: What Will Stick or Slip

March 2020: Every aspect of life was turned upside down – Work-life, School life, Home Life, and certainly Shopping Life®. Nine months later, in November 2020, WSL studied shoppers to understand which shopping habits learned during the pandemic will stick going forward, and which will slip away, which social and product values shoppers will continue to ... Read more

RESET The Big Business of WELL

This new report delivers two important findings to help you “Reset” your WELL opportunity. Strong WELLness habits were in place before COVID-19, and shoppers will continue to prioritize immunity, hydration, “free from” products and looking healthy. Some may take awhile to get back into their routine, but they will. The Reset WELL challenge is to ... Read more

Black Shoppers

Shopping behaviors and financial worries are all here in this report that compares Black to Caucasian shoppers. Findings that will lead you to change strategy and rethink priorities will be the willingness of Black shoppers to spend more on healthier choices, their respect for national brands, and perhaps the greatest opportunity is to show them ... Read more

The Bridge to an Open Society

As stores re-open, retail will be on a rollercoaster ride. As shoppers swing from panic stock-up to frugal shopping, categories, brands, and retail choices will be impacted. You need to know how to plan for the next 6 – 12 months. WSL’s How America Shops® report, The Bridge to an Open Society, will enable you ... Read more

Shoppers to Own Now

In this How America Shops® report we introduce you to 4 segments of shoppers who are shopping based on their commitment to a set of values, or a lifestyle. Social activism and standing for something have become more popular, creating two segments that make buying decisions based on their values of sustainability, which we describe as Earth ... Read more

How America Shops® In a COVID-19 Crisis

This is WSL’s first look at how Shopping Life® is changing in ways that will affect you now and long term. There is already one finding that we are confident to predict: A lasting change in the path to purchase for basic groceries and health products. It is not too soon to set up a ... Read more

Gen Z Changes How You Need to Deliver WELLness

Generation Z did not have to learn to live WELL...they were born into a universe of fitness, knowing good food vs. bad food, drinking water, paying for organic, snacking on nutrition bars, demanding “free-from products”, monitoring their fitness, and accepting virtual health providers for physical and mental health. Gen Z’s acceptance of entrepreneurial brands and ... Read more

Change NOW

This How America Shops® report defines the Change in Shopping Life® that is well underway – it is not about to become; it is here. If you are still anticipating it, we are sorry to say that you are late. The Change has been created by the shoppers’ response to the social climate they are ... Read more

The Future of Shopping Life: Trending the Metrics That Matter

The Future of Shopping Life 2018-2019 Report Banner featuring colorful vector illustrations

This How America Shops® report trends the shopper attitudes and behaviors that are transforming how people shop. Technology may be the root cause of the change, but it is only one aspect of the change. Life is different today, time is used differently and convenience has a higher priority. The findings here guide brands and ... Read more