beauty Archives - Page 5 of 6 - WSL Strategic Retail

How Coronavirus Could Change Beauty’s Commitment to Sustainability

February 14, 2023April 17, 2020 by WslAdmin

Companies are doubling down on social issues over environmental. By Ellen Thomas on April 17, 2020 // Beauty Inc. - WWD In a pandemic-stricken world, beauty companies are acknowledging that caring for the planet means caring for people, and vice versa. For the beauty industry, the sustainability conversation often revolves heavily around reducing plastics and packaging, but the widespread economic fallout and ... Read more

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

February 14, 2023February 19, 2020 by WslAdmin

Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more

3 Ways to Know if Your Beauty Brands are Man Enough

July 21, 2023February 4, 2020 by WslAdmin

Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner-up. Real men ... Read more

How Brands Are Rethinking Water Conservation

July 24, 2023January 3, 2020 by WslAdmin

WWD / December 18, 2019 / By Allison Collins, Photography By George Chinsee From P&G to Owa, modern beauty brands are finding ways into the waterless beauty movement. Are you ready for the age of powder shampoo? Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water differently at varying points in ... Read more

The Trend Predictor: Wendy Liebmann by Fragrance Foundation

February 22, 2023December 23, 2019 by WslAdmin

The Trend Predictor: Wendy Liebmann blog banner featuring image of Wendy Liebmann talking at a panel

Fragrance Foundation Accords | December 12, 2019 Wendy Liebmann knows what you’re going to buy before you do. She also knows why, and where you’re going to shop for it. The Australian-born founder of WSL Strategic Retail has been conducting research and reading the tea leaves about consumer habits for more than two decades, helping ... Read more

Millie Bobby Brown Meets ‘Idol’ at the WWD Beauty Inc Awards

February 22, 2023December 23, 2019 by WslAdmin

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

Beauty & Wellness With Purpose: Shoppers Expect It, How Do You Bring It?

July 21, 2023September 30, 2019 by WslAdmin

Beauty & Wellness With Purpose blog banner featuring hand with floating beauty product icon above it and sustainability icons in background

More shoppers are demanding beauty and wellness products that are clean, environmentally safe and serve a global purpose. Yet getting such products on the shelf can be a Herculean task for the many startups creating them. In Chicago this October, we’re offering an opportunity to change that. A growing number of women are willing to ... Read more

WSL Reports on The Great Makeup Crash of 2019

February 22, 2023September 24, 2019 by WslAdmin

Business of Fashion — BY RACHEL STRUGATZ, SEPTEMBER 13, 2019 Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup. NEW YORK, United States — Beauty brands are good at generating hype. Nars just celebrated its 25th anniversary with a splashy release of 75 ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

July 24, 2023July 30, 2019 by WslAdmin

Blog banner featuring jogger tying their shoelace, green smoothie next to them, and floating percentages

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

WSL Reports Injecting Beauty Into Wellness

July 24, 2023April 29, 2019 by WslAdmin

Blog banner featuring woman smiling with jarred beauty product in her hand and several other products around her in the background

If beauty companies want to meet one of the most important players in consumer healthcare today, they should look in the mirror – they are it! Women have decided that their beauty is part of their growing wellness and self-care. Disruptive beauty companies know this and have figured out how to become part of the ... Read more

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