big brand Archives - WSL Strategic Retail

How Brands Can Achieve Shopper Loyalty: It’s All About Caring

February 18, 2025 by Maryann Javier

The food and beverage industry, all CPG for that matter, faces trust issues in 2025, and it presents competitive risks for national brands. WSL shopper surveys show that most consumers feel manufacturers care less about quality now than they used to. Shrinkflation and higher prices add to trust issues. Here’s how we can help. Big-Brand ... Read more

Drive Retail Sales with TLC (Trust, Loyalty and Caring)

January 14, 2025December 11, 2024 by Maryann Javier

It’s a perennial problem that’s poised to get worse: What makes shoppers happy, and why aren’t retailers able to offer it? WSL is getting to the bottom of the challenge by talking to retailers and gathering shopper insights to understand how they can regain their entrepreneurial spirit. Retailers and Brands, What’s Keeping You From Caring? ... Read more

Walmart, Target and Kohl’s Take on Amazon Prime Deal Days

October 16, 2023October 3, 2023 by Maryann Javier

When Amazon Prime announced its 48-hour sales extravaganza, called Big Deal Days, which begins six weeks before Black Friday, several retailers including Walmart, Kohl’s and Best Buy were quick to launch their own competing events. Here’s what these super-early holiday efforts have in common, based on our own Retail Safari® exploration of extending holiday seasons. ... Read more