Brands Archives - Page 6 of 9

Passion for WELL Remains, 3 Tips to Capture a Booming Market

February 14, 2023October 19, 2020 by WslAdmin

Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The Pandemic Changed WELLness Habits, But ... Read more

How Retailers Can Show the Love this Holiday Season

February 14, 2023September 25, 2020 by WslAdmin

Gifting is how we show love, and many are feeling love and gratitude this year. So WSL expects shoppers will want to give and give this holiday season. Three findings from our new How America Shops® survey suggests retailers need a new approach to holiday marketing in 2020. How Are You Preparing to Show the ... Read more

4 Steps to Win Shoppers by Showing You Care, from Neurologist Dr. Gayatri Devi

February 14, 2023September 11, 2020 by WslAdmin

4 Steps to Win Shoppers by Showing You Care blog banner featuring check out registers with posters hanging above about helping and making a difference together

The path to connecting with your shoppers requires showing you care about them, and that goes well beyond keeping them safe. Here are 4 tips on how to show you care from leading neurologist Dr. Gayatri Devi. Shoppers have got pandemic life down, but is that enough? The frenzy of the first six months of ... Read more

How Do Retailers Win Minorities’ Trust? By Doing Something

February 14, 2023August 19, 2020 by WslAdmin

It’s easy for retailers to say they care about Black customers, but what are they doing to prove it in the store every day? This issue is more pressing now as the pandemic, racial strife and financial concerns heighten stress among all shoppers and store workers. For our latest How America Shops® research, we asked ... Read more

These CPG Categories are Going to See a Big Online Lift

February 14, 2023July 20, 2020 by WslAdmin

Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

4 Ways to Get Ahead of the Real Financial Crisis

November 24, 2023July 8, 2020 by WslAdmin

We could take some encouragement from the recent jump in retail sales, but let’s keep it measured. WSL’s research shows as many as half of Americans remain pessimistic about their financial security, depending on socioeconomic conditions. That figure is likely to rise as unemployment and stimulus checks dry up. Our latest How America Shops® research ... Read more

How to Wrestle a Crisis: 8 Retail Revelations from Helena Foulkes

February 14, 2023June 19, 2020 by WslAdmin

8 Retail Revelations from Helena Foulkes blog banner featuring glowing marker on a glass window that reads "Stay Strong we are all in this together"

Helena Foulkes is a rare retail titan. She has spearheaded dramatic transformation as both the former president of CVS Pharmacy, and as CEO of luxury brand Hudson’s Bay Co, and she is a board member at Home Depot. As a cross-channel retail leader, Foulkes has learned how to manage a crisis in real-time. Here, she ... Read more

Will Shoppers Surge to Re-opened Retail? Probably Not

November 24, 2023June 10, 2020 by WslAdmin

Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more

Conversations with WE: Leading Through a Crisis – LIVE CHAT

February 14, 2023May 26, 2020 by WslAdmin

Our Wendy Liebmann interviews Heather Hughes, SVP/GMM Walgreen Co. on leadership and life during the coronavirus. As board members of WE: Empowering Women to Advance Wellness, Wendy and Heather discuss developing talent in a crisis and everyday, and the importance of "raising your hand" in order to grow. Live Chat Transcript Wendy: Hello, hi. ... Read more

Shoppers Need Mental Relief: How Brands & Retailers Can Help

July 24, 2023May 13, 2020 by WslAdmin

Shoppers Need Mental Relief blog banner featuring illustrations of abstract figures struggling with mental health

Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

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