Retailers are Hiring for the Holidays, but for the Store?

Retailers are Hiring for the Holidays, but for the Store? blog banner featuring woman in winter clothes standing at a door of storefront
Shoppers beware: Retailers are planning to hire more seasonal workers this season, but that doesn't assure better in-store experiences. Many of those workers will be fulfilling online orders far from the store. Retailers should make 2020 the year of the in-line-online balance. Retailers better watch out: If this holiday season’s in-store experiences are anything less ... Read more

Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

Grocers are Right-Sizing the Shopper Experience blog banner featuring Giant, Hy-Vee, Publix
Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them. Aiming to hit the bullseye ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

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It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

3 Ways to Get Voice-Activated Devices to Pay Off (Hint: You Need a Screen)

Blog banner featuring family at home with voice activated device on kitchen counter
Can we talk about voice technology in retail? If retailers are investing in VA technology, they need to be doing so in areas beyond saving time and easy refills. These qualities are building blocks, but growth follows sales, and sales follow browsing. And that browsing must be displayed as well as heard, hands-free. Based on ... Read more

Gen Z Is Ignoring Your Loyalty Program – Here’s Why

Blog banner featuring two Gen Z teens on their mobile devices with tech icons in the background
Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are 78 million of them. And ... Read more

Online Isn’t Enough, Disruptive Brands are Opening Stores

Blog banner featuring BYOB station and Birchbox promotion
Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks like someone has thrown a ... Read more

A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

Blog banner featuring four different hands holding different modern self-care products
In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and increasingly in surprising places. With ... Read more

Why the Retail Industry Needs the Rental Generation

Blog banner featuring inside of four stores that use rental systems
There are times when retailers should worry about what’s behind them, and the rental retail economy is ushering in one of those times. The once-fringe movement toward acquiring less “stuff” and instead paying for temporary use of pre-used necessities is rapidly becoming mainstream. And it’s changing retail sales in jewelry, handbags, fashion, electronics, home, auto, ... Read more

Marketing to Moms: Show Caregivers That Your Brand Cares

Blog banner featuring mom reading a book to her two small children who are sitting on her lap
Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother's Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world's population. So how can you best care for the caregiver? When ... Read more

5 Service Lessons from Ikea’s Manhattan Planning Studio

Blog banner featuring busy storefront entrance to an IKEA
Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a suburban, urban life – and ... Read more

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