Will Shoppers Surge to Re-opened Retail? Probably Not

Will Shoppers Surge to Re-opened Retail? Probably Not blog banner featuring line of people in a store next to a line of carts
Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more

Conversations with WE: Leading Through a Crisis – LIVE CHAT

Conversations with WE: Leading Through a Crisis - LIVE CHAT blog banner featuring Wendy Liebmann and Heather Hughes
Our Wendy Liebmann interviews Heather Hughes, SVP/GMM Walgreen Co. on leadership and life during the coronavirus.  As board members of WE: Empowering Women to Advance Wellness, Wendy and Heather discuss developing talent in a crisis and everyday, and the importance of "raising your hand" in order to grow.   Live Chat Transcript  Wendy: Hello, hi. ... Read more

Stores are Reopening | Lessons for Retailers

Stores are Reopening | Lessons for Retailers blog banner featuring grocery store worker with mask and gloves putting carts away as customers walk into the store
As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples ... Read more

Post Neiman’s, Luxe Beauty Brands Explore Options

Post Neiman’s, Luxe Beauty Brands Explore Options blog banner featuring person leaning against rail and looking out window of Nieman Marcus store
With Neiman Marcus filing Chapter 11 and the specialty channel in flux, ultra-prestige beauty brands are exploring their options. By Jenny B. Fine on May 15, 2020 // WWD, Beauty Inc. Chanel. La Mer. Sisley. La Prairie. When the Neiman Marcus Group filed for Chapter 11 protection late last week, the top 20 unsecured creditors included four beauty (or beauty-related, ... Read more

Shoppers Need Mental Relief: How Brands & Retailers Can Help

Shoppers Need Mental Relief blog banner featuring illustrations of abstract figures struggling with mental health
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

Finding The Next Normal in a Post COVID-19 Beauty World

Finding The Next Normal in a Post COVID-19 Beauty World blog banner featuring masked and gloved worker pushing carts
In this CEW Free Webinar, Wendy Liebmann shares how shopper attitudes and behaviors are dynamically changing as we transition from a health crisis to a financial crisis, including implications, emerging issues, and opportunities, all helping to lay the groundwork for The Next Normal. If you’d like to learn more about WSL’s ongoing series of How ... Read more

Through the Retail Industry Lens: Consumers and Wellness

Through the Retail Industry Lens: Consumers and Wellness blog banner featuring young black woman meditating outside
Strategist and CEO Wendy Liebmann takes retail’s temperature in the days of COVID-19 Fiona Soltes // NRF Contributor  //  May 1, 2020 If the coronavirus pandemic has put a spotlight on one thing, it’s certainly our health. Being well and staying “safe” have become drivers for a multitude of attitudes and thoughts. Even before the virus ... Read more

WSL Predicts Shopper Behavior Based on Past Crises

WSL Predicts Shopper Behavior Based on Past Crises blog banner featuring split vector illustration with coin and online shopping icons on one side and a stick of bills on the other side with C-19 overlaid on top
More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do make. Here’s what our own ... Read more

How Coronavirus Could Change Beauty’s Commitment to Sustainability

How Coronavirus Could Change Beauty’s Commitment to Sustainability blog banner featuring vector illustration of young masked woman holding a globe and shrugging
Companies are doubling down on social issues over environmental. By Ellen Thomas on April 17, 2020 // Beauty Inc. - WWD In a pandemic-stricken world, beauty companies are acknowledging that caring for the planet means caring for people, and vice versa. For the beauty industry, the sustainability conversation often revolves heavily around reducing plastics and packaging, but the widespread economic fallout and ... Read more

Webinar: How America Shops® In a COVID-19 Crisis

Webinar: How America Shops® In a COVID-19 Crisis blog banner featuring woman in mask and a yellow puffer jacket pushing a shopping cart
WSL’s concern continues to be with our friends, family, brands and retailers alike as the world manages this health crisis and transitions to a financial crisis. We are committed to helping you understand Shopping Life® now and what you should be thinking about for the future. If you’re a How America Shops® contract client, you ... Read more

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