New from WSL: Winning Shoppers During Holiday Price Fright

Halloween, Thanksgiving, Christmas Price Fright Banner
Up to 25% of all shoppers plan to spend less on major holiday purchases this year, our latest How America Shops® survey shows. However, they don’t want to be Grinches about it. Many shoppers are trying to balance their budgets while finding ways to save the season. Here is how they plan to do it, ... Read more

Holiday Shopper Talk: Stockings to be Half Full

Holiday Shopper Talk: Stockings to be Half Full blog banner featuring hands holding out a small brown paper wrapped gift
As if the nation needed one more opinion on which to be divided: Half of shoppers are now giving the thumbs down to buying more gifts this holiday season. What is especially scary is those most likely to cut back are the youngest shoppers. Here’s what our 2019 Holiday How America Shops® research reveals. Will ... Read more

Holiday Shopper Talk: Shoppers Call Off Black Friday

Holiday Shopper Talk: Shoppers Call Off Black Friday blog banner featuring collage of woman shopping at home on her laptop next to an image of Black Friday mob shoppers
Who’s waiting for Black Friday? Fewer people than last year. Holiday shopping is increasingly becoming an all-season affair, diluting the deal-busting power of Black Friday. This isn’t necessarily bad news – as long as retailers recognize the advantages behind the trend. Here’s what our 2019 Holiday How America Shops® research reveals. This Holiday Season, Any Day ... Read more



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