multi-generational

4 Households, 9 Channels: The ‘New’ Population Shopping Path

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Main blog banner featuring single person, multi-generational household, hispanic family, and older couple
Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more
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