pain points

How Women’s Health Brands Are Driving the Future of the Category

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By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women's health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on ... Read more

Retailers Are Losing Category Sales Due to Indecisiveness

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Blog banner featuring lines connecting a circular image of locked up products in store to a circular image of a woman opening up a package that was delivered
Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to make easier to shop, now. ... Read more
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