online shopping Archives

70 Million Gen Z Are Coming! What Brands and Retailers Should Know

March 12, 2024 by Maryann Javier

Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults

Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

March 12, 2024February 27, 2024 by Maryann Javier

Population Shifts Across Categories blog main banner

Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Walking the Talk of the New Inclusion

November 24, 2023November 1, 2023 by Maryann Javier

Walking the Talk of New Inclusion blog banner featuring colorful collage of Lowe's Livable Home, zip-up shoes, The Joy Project, and down-syndrome Barbie

Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the new inclusion, and uncovered several ... Read more

How Women’s Health Brands Are Driving the Future of the Category

November 24, 2023October 17, 2023 by Maryann Javier

By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women's health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on ... Read more

Retailers Are Losing Category Sales Due to Indecisiveness

November 24, 2023October 13, 2023 by Maryann Javier

Blog banner featuring lines connecting a circular image of locked up products in store to a circular image of a woman opening up a package that was delivered

Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to make easier to shop, now. ... Read more

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