shopper

Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities

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In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not surprisingly, we found several challenges, ... Read more

The Art of Using Insights to See the Person Behind the Data

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Virtually every retailer relies on data to better understand its shoppers. But the human behind the data can be obscured by the quest for more information. More organizations are shifting their focus toward using their data to put the consumer – not product – first. Based on our research, this is where to begin, and ... Read more

Beauty Faces Down Chaos: 7 Opportunities for All Categories

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After our recent travels to explore the latest in beauty, WSL Strategic Retail’s experts returned to NYC impressed by the category’s resiliency in this time of chaos. Here are seven examples of what beauty can show other business (categories and retailers) in order to grow. Is the ‘Lipstick Effect’ Still Viable During Economic Chaos? The ... Read more

Forget Channels. The Shopper Is the Center of Distribution

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Blog banner featuring people of different ages and ethnicities within circular frames with blurry people walking in the background
Retailers and brands are talking more about the demise of channels as shoppers get whatever they want, when and wherever they want. This behavior is not new, but its imprint is beginning to show profoundly, with many retailers struggling to remain relevant. Is the power of the consumer, as in “branded touchpoints” the answer? It’s ... Read more

Shoppers are Lonely, Anxious. Retail Therapy is a Solution

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Despite their pursuit of wellness, more shoppers are experiencing new, and unexpected, health issues like loneliness, WSL research shows. Some retailers have been incorporating social environments in their physical stores as a way to reintroduce facetime, but is it enough for shoppers, and what is the role of brands? Shoppers are Lonely. Retail Can Help. ... Read more

Are You Speaking Your
Shoppers’ Language?

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Blog banner featuring woman with her hand behind her ear leaning towards speech bubbles containing retailer logos
Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right?  Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy this holiday season — some ... Read more
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