A Peek Into the Health Store of the Future

A Peek Into the Health Store of the Future blog banner featuring green and blue background with vector illustration of stethoscope and other medical icons
The future of health care is being seized by retail, from innovative independents offering to relieve joint pain to Walmart installing examination rooms. All of which means the health store of the future is still a free-for-all. We have four observations to help retailers ensure they remain in the health industry’s heartbeat. Health Stores Are ... Read more

In Design, the ‘New’ Normal is Anything But – Pratt Design Symposium 2019

In Design, the ‘New’ Normal is Anything But blog banner featuring photograph of six Pratt Design symposium members
[ Photos by Rebecca Smeyne, courtesy of Pratt Institute ] WSL joined leading designers at Pratt Institute’s Design Symposium to discover the “new normal” in fashion, home design and retail and how to reach increasingly educated shoppers. Hint: Get out of the studios and design around the new shopper values. It’s Time to Redesign Design When consumers have unprecedented ... Read more

Retailers are Hiring for the Holidays, but for the Store?

Retailers are Hiring for the Holidays, but for the Store? blog banner featuring woman in winter clothes standing at a door of storefront
Shoppers beware: Retailers are planning to hire more seasonal workers this season, but that doesn't assure better in-store experiences. Many of those workers will be fulfilling online orders far from the store. Retailers should make 2020 the year of the in-line-online balance. Retailers better watch out: If this holiday season’s in-store experiences are anything less ... Read more

Beauty & Wellness With Purpose: Shoppers Expect It, How Do You Bring It?

Beauty & Wellness With Purpose blog banner featuring hand with floating beauty product icon above it and sustainability icons in background
More shoppers are demanding beauty and wellness products that are clean, environmentally safe and serve a global purpose. Yet getting such products on the shelf can be a Herculean task for the many startups creating them. In Chicago this October, we’re offering an opportunity to change that. A growing number of women are willing to ... Read more

Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

Grocers are Right-Sizing the Shopper Experience blog banner featuring Giant, Hy-Vee, Publix
Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them. Aiming to hit the bullseye ... Read more

Apple, Google, are the New Authorities in Healthcare. Is Retail Ready?

Apple, Google, are the New Authorities in Healthcare blog banner featuring colorful collage of tech and retail companies
If one device can pinpoint the moment in which wellness transitioned from a preference to a retail necessity, it would be the Apple Watch. We look into what Apple, along with tech companies like Google and Microsoft, have in store for consumer healthcare, and how it is changing the retail landscape for health and wellness. The ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

Blog banner featuring jogger tying their shoelace, green smoothie next to them, and floating percentages
It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

3 Ways to Get Voice-Activated Devices to Pay Off (Hint: You Need a Screen)

Blog banner featuring family at home with voice activated device on kitchen counter
Can we talk about voice technology in retail? If retailers are investing in VA technology, they need to be doing so in areas beyond saving time and easy refills. These qualities are building blocks, but growth follows sales, and sales follow browsing. And that browsing must be displayed as well as heard, hands-free. Based on ... Read more

Costco Quietly Becomes a Destination for Clothes

Blog banner featuring clothing section of Costco Wholesale
By Abha Bhattarai // The Washington Post, July 1 2019 Kelly Davis has started doing something she once considered unthinkable: buying clothes at Costco. The 31-year-old had long resisted the warehouse chain’s clothing aisle; it just felt weird buying dresses and shirts at the same place she bought groceries. Plus, she said, “It’s where my mom shops." ... Read more

Gen Z Is Ignoring Your Loyalty Program – Here’s Why

Blog banner featuring two Gen Z teens on their mobile devices with tech icons in the background
Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are 78 million of them. And ... Read more

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