WSL Search Results
Categories Reimagined: Visual Merchandising Creates a Discovery Zone
The physical store is the discovery zone where most shoppers go to find something new, stock-up on groceries or find an item they need right now. In this Retail Safari®, we identify: Four retailers and brands who have reimagined category merchandising with inspiring in-store destinations One brand who has created...Learn More
Women's Health: How Innovators are Helping Women Take Control
Women’s health has expanded its reach for conditions and easy access, propelled by internet-driven conversations, digital solutions, and DTC brands willing to showcase formerly taboo topics. In this Retail Safari®, we reveal: Innovators helping women take control of their health with easy access and less stress Convenient tools like virtual...Learn More
How Consumers Use Their Heads and Hearts When Shopping
Today’s post-pandemic, inflation-weary consumers aren’t just shopping for products, they’re shopping for joy. Our consumer research shows that most are balancing this joy of shopping with the need to be frugal. Brands and retailers need to learn how they can help shoppers walk that line. Are Retailers and Brands Marketing...Learn More
Beauty’s Big Brand Opportunity Is Older than 50
Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research...Learn More
The New Shopper Journey Emerges…From Troubles to Joy | EP54
In this episode: Wendy Liebmann talks to Debbie Kelly, the new Director of Insights at WSL, about WSL’s latest How America Shops® study, entitled Leading Shoppers From Troubles to Joy. They discuss: After three years of the pandemic, how shoppers are making different decisions about what brings them joy, and...Learn More
Diversity, Not Income, Defines Destination Shopping
During our market research, WSL has noticed a big consumer trend among some of the most expensive shopping districts in the country: democratization. These destinations, from Manhattan to Las Vegas, seem to have acknowledged that the people passing through represent all incomes as well as high and low spending. Our...Learn More