WSL Search Results
Clicks to Bricks: How to Attract Young, Digital-Savvy Shoppers to the Store.
Although Gen Alpha might not have money to spend, they are influencers for the adults in their lives who do spend. The physical store must target and excite the next generation of young, digital-savvy shoppers and compete with social media for this shopper’s attention. In this Retail Safari®, we identify:...Learn More
How America Shops® Explores: 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role...Learn More
A Modern [Health Care] Company with Lisa Paley | EP52
In this episode: Wendy Liebmann talks with Lisa Paley, president of Haleon, NA, formerly GSK Consumer Health, about how to build a modern consumer healthcare company. They discuss: Critical requirements of a modern organization, including purpose, a founder mentality, and agility. The three C’s of success: delivering for the consumer,...Learn More
Leading Shoppers from Troubles to Joy
The pandemic was the catalyst for what the Irish call the “Troubles” that expanded to social and political unrest, the erosion of trust in the tools we use for shopping, and what started as inflation shoppers now feel is a permanent price correction. This report updates the shopping and social...Learn More
How to Attract Shoppers During a "Permanent" Price Correction
91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food...Learn More
Gen Alpha’s Influence Is Taking Hold at Retail
WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with...Learn More