WSL Search Results
December Holidays Face Deflated Spending. Why and What to Do
In our latest How America Shops® survey, many gift givers said their budgets for this year’s December holidays are smaller than last year’s. So they are looking for better-than-good deals. Our latest research factors in the culprits behind shrinking holiday budgets, and shares how retailers can help consumers give, without...Learn More
Walking the Talk of the New Inclusion
Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the...Learn More
How Women's Health Brands Are Driving the Future of the Category
By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women’s health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic...Learn More
Retailers Are Losing Category Sales Due to Indecisiveness
Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to...Learn More
Walmart, Target and Kohl’s Take on Amazon Prime Deal Days
When Amazon Prime announced its 48-hour sales extravaganza, called Big Deal Days, which begins six weeks before Black Friday, several retailers including Walmart, Kohl’s and Best Buy were quick to launch their own competing events. Here’s what these super-early holiday efforts have in common, based on our own Retail Safari®...Learn More
How to Make the Shopping Trip Easier, To All Generations
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what...Learn More