WslAdmin, Author at WSL - Page 14 of 18

Navigating the Beauty Aisle for Women of Color

February 22, 2023June 18, 2019 by WslAdmin

Blog banner featuring store beauty aisle with diverse models

By Anne D'Innocenzio // AP News, June 12 2019 Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. A big game changer was Rihanna’s Fenty Beauty collection, which was launched two ... Read more

Online Isn’t Enough, Disruptive Brands are Opening Stores

February 22, 2023June 18, 2019 by WslAdmin

Blog banner featuring BYOB station and Birchbox promotion

Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks like someone has thrown a ... Read more

A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

July 21, 2023May 29, 2019 by WslAdmin

Blog banner featuring four different hands holding different modern self-care products

In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and increasingly in surprising places. With ... Read more

Why the Retail Industry Needs the Rental Generation

July 24, 2023May 14, 2019 by WslAdmin

Blog banner featuring inside of four stores that use rental systems

There are times when retailers should worry about what’s behind them, and the rental retail economy is ushering in one of those times. The once-fringe movement toward acquiring less “stuff” and instead paying for temporary use of pre-used necessities is rapidly becoming mainstream. And it’s changing retail sales in jewelry, handbags, fashion, electronics, home, auto, ... Read more

Marketing to Moms: Show Caregivers That Your Brand Cares

February 22, 2023May 10, 2019 by WslAdmin

Blog banner featuring mom reading a book to her two small children who are sitting on her lap

Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother's Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world's population. So how can you best care for the caregiver? When ... Read more

WSL Reports Injecting Beauty Into Wellness

July 24, 2023April 29, 2019 by WslAdmin

Blog banner featuring woman smiling with jarred beauty product in her hand and several other products around her in the background

If beauty companies want to meet one of the most important players in consumer healthcare today, they should look in the mirror – they are it! Women have decided that their beauty is part of their growing wellness and self-care. Disruptive beauty companies know this and have figured out how to become part of the ... Read more

WSL Strategic Retail’s Big Business of WELL Initiative

July 21, 2023April 8, 2019 by WslAdmin

Blog banner with diagonal collage of new wellness products and stores

There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness. Consumers now expect everything they buy to somehow contribute to their overall wellbeing. This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors. Agile innovators are re-inventing categories and services to deliver ... Read more

5 Service Lessons from Ikea’s Manhattan Planning Studio

July 21, 2023April 2, 2019 by WslAdmin

Blog banner featuring busy storefront entrance to an IKEA

Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a suburban, urban life – and ... Read more

Caring Scores. Do Shoppers Believe You Care About Their Health?

July 24, 2023March 20, 2019 by WslAdmin

Blog banner featuring colorful collage of caring score areas in the store

Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health care for 100 years, or that ... Read more

Surrounded by Chaos, Shoppers Take Control

July 21, 2023March 11, 2019 by WslAdmin

Blog banner featuring paneled collage of shoppers activities during pandemic

Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in the grips of chaos, from ... Read more

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