WslAdmin, Author at WSL

Retail Consulting Services

November 24, 2023August 13, 2021 by WslAdmin

Many of the world's biggest retailers and consumer brands use retail consulting services to drive their shopper-centric strategies. Whether to optimize the customer experience through focused workshops, develop new strategies or adapt to the changing retail industry, brands across channels and subsectors can benefit from retail consulting. When you work with a retail consultant, you ... Read more

Shopper Expectations Have Accelerated. Ready to Meet Them?

December 14, 2022August 12, 2021 by WslAdmin

Vector illustration of female shopper quickly running through multi-category aisles

People have emerged from their COVID cocoons, and this presents retailers with an unparalleled opportunity to reacquaint themselves. Here is how retailers can alter their foundations to support the accelerated expectations of more tech-enabled shoppers, who think online first and trip to the store second. Have You Met the 2021 Shopper? She’s the Same, But ... Read more

New Shopper Habits are Forcing Stores to Change The Space

February 7, 2023August 3, 2021 by WslAdmin

Collage of new shopper habits, including curbside and in-store pickup and retail pharmacy

Guess what? Shoppers grew to really like those quicker trips during the pandemic, and that’s forcing all retailers to rethink the space in their brick stores. We explored some ways retailers are reinventing their space to accommodate customers who have changed their focus, and our research hints at where it’s heading. Stores Are Luring Shoppers ... Read more

Retail Leaders Predict Future Success Relies on Engagement

February 7, 2023July 13, 2021 by WslAdmin

Rainbow overlay on professional woman walking forward - banner

Retail’s future isn’t simply online or in-store – it’s in a “chameleon consumer” who moves effortlessly through complexity and change. In WSL’s latest Future Shop® podcast, top executives from the Fashion Institute of Technology and Maybelline cultivate new ideas with WSL’s CEO Wendy Liebmann on retail futurism, from the role of supply chain to “ROE.” Where ... Read more

7 Trips from 7 Explorers: WSL’s Best Retail Roundup

December 14, 2022June 24, 2021 by WslAdmin

Back of a woman's head with colorful thinking and star icons around her - banner

WSL’s experts are committed to examining retail strategies, but we’re regular shoppers, too. So what does the Shopping Life® look like through the eyes of an experienced retail explorer? We share what shoppers told us they expect in the store now, and our own best shopping experiences so far in 2021. How Do We Define ... Read more

WSL Dives Into Gen Z: The Categories & Retailers They Shop

November 24, 2023June 9, 2021 by WslAdmin

Two Gen Z teens having fun rolling around in a shopping cart - banner

Retailers and brands know a lot about how Gen Z shops, generally, but what about the ways they prioritize certain categories over others? From WSL report, “Gen Z: The Next Shopper Revolution,” here are a few category insights that surprised us. What Does Gen Z Want More, Enhanced Water or Yogurt? We’ve all been studying ... Read more

Brands Lose Loyalty Online

November 24, 2023May 19, 2021 by WslAdmin

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

Walking the Talk of Inclusion

February 7, 2023May 7, 2021 by WslAdmin

Rainbow colored people silhouettes behind circular images of inclusive retail examples - banner

Shoppers want to feel welcomed everywhere, and retail is not excluded. More consumers support brands that promote equality – and the louder, the better. WSL’s experts share their firsthand examples of brands and retailers doing just that, including Unilever, M.A.C and Trader Joe’s. Shoppers are Equality Activists. How is Retail Reacting? Those retailers and brands ... Read more

Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat

November 24, 2023April 23, 2021 by WslAdmin

Woman wearing sunglasses swinging a shopping bag happily - banner

WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk About a Shot in the ... Read more

Kroger Health President Talks ‘Food as Medicine’ Strategy

February 7, 2023March 22, 2021 by WslAdmin

Health foods pouring out from a medication bottle - banner

Wendy Liebmann, WSL CEO, Interviews Kroger Health President, Colleen Lindholz, on Kroger’s Health Strategy. When the supermarket giant Kroger decided to embark on its “Food as Medicine” strategy, it did not overthink it. In fact, its companywide approach is disarmingly simple, explains Kroger Health President Colleen Lindholz: It answers three basic questions with affordable solutions, ... Read more

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