Beauty Breaks Barriers in Health, Safety and Innovation

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Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in Getting it Right For years, ... Read more

Beauty Spending Will Look Different in 2021

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By Allison Collins on February 26, 2021  ||  WWD “They’re calling it the she-session. That’s going to affect beauty sales, that’s going to affect the quest for value."  New year, new beauty shopping habits? For several months, industry insiders have whispered predictions of a “trade down to mass,” insinuating that consumers who have been hurt by the economic fallout from ... Read more

8 Signs of the Future, Now: WSL’s “From Chaos Comes Clarity”

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WSL’s latest research shows a more defined path to 2024, and while it no doubt will lead to more normalized activities – think working and social life – retail’s road signs indicate some departures from the normal. We’ve boiled them down to eight pivotal behavioral changes and accelerations, in our latest Future Shop report, “From ... Read more

Extraordinary Sustainability: 5 Retail Safari® Examples

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WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s Seeking Them Sustainability is becoming ... Read more

Beauty Industry Execs Applaud Walgreens CEO Choice

Storefront of Walgreens
By Allison Collins and Jenny B. Fine on January 28, 2021  ||  WWD As consumers come into Walgreens' doors, there's opportunity to evolve the beauty department, sources said. Walgreens Boots Alliance is slated to play an integral part in the U.S. rollout of the coronavirus vaccine, and it’ll be doing so under a new chief executive officer — Rosalind “Roz” Brewer. With the appointment, ... Read more

WSL’s Virtual Retail Safari® Reveal Reimagined Stores

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The year 2020 not only redefined shopping, it helped re-engineer what stores look like now. WSL Retail Safari® scouts explored some of the most forward-looking changes in the physical store. Following are concepts worth watching, from our recent tours. What Kinds of Stores are Your Shoppers Returning To? The physical store was changing long before ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

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During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

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As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

WSL’s Retail Caring Scores: What Matters to Shoppers?

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WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress experiences. When it Comes to ... Read more

Next Gen In Our Next Chapter: WE Move Forward Webinars

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The WE Mission is to enhance the future, develop talent across generations and advance health and wellness. WE Move Forward Panel Series is focused on championing representation and providing mentorship and support for African American women, our greater community at large, and all women and men who want to stand as allies for racial justice and equity. ... Read more

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