Shopper Trends Archives - Page 9 of 10

Holiday Shopper Talk: Stockings to be Half Full

February 22, 2023December 11, 2019 by WslAdmin

As if the nation needed one more opinion on which to be divided: Half of shoppers are now giving the thumbs down to buying more gifts this holiday season. What is especially scary is those most likely to cut back are the youngest shoppers. Here’s what our 2019 Holiday How America Shops® research reveals. Will ... Read more

Holiday Shopper Talk: Shoppers Call Off Black Friday

February 22, 2023November 18, 2019 by WslAdmin

Who’s waiting for Black Friday? Fewer people than last year. Holiday shopping is increasingly becoming an all-season affair, diluting the deal-busting power of Black Friday. This isn’t necessarily bad news – as long as retailers recognize the advantages behind the trend. Here’s what our 2019 Holiday How America Shops® research reveals. This Holiday Season, Any Day ... Read more

3 Ways to Get Voice-Activated Devices to Pay Off (Hint: You Need a Screen)

July 21, 2023July 15, 2019 by WslAdmin

Blog banner featuring family at home with voice activated device on kitchen counter

Can we talk about voice technology in retail? If retailers are investing in VA technology, they need to be doing so in areas beyond saving time and easy refills. These qualities are building blocks, but growth follows sales, and sales follow browsing. And that browsing must be displayed as well as heard, hands-free. Based on ... Read more

Why the Retail Industry Needs the Rental Generation

July 24, 2023May 14, 2019 by WslAdmin

Blog banner featuring inside of four stores that use rental systems

There are times when retailers should worry about what’s behind them, and the rental retail economy is ushering in one of those times. The once-fringe movement toward acquiring less “stuff” and instead paying for temporary use of pre-used necessities is rapidly becoming mainstream. And it’s changing retail sales in jewelry, handbags, fashion, electronics, home, auto, ... Read more

Surrounded by Chaos, Shoppers Take Control

July 21, 2023March 11, 2019 by WslAdmin

Blog banner featuring paneled collage of shoppers activities during pandemic

Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in the grips of chaos, from ... Read more

Are You Speaking Your
Shoppers’ Language?

February 23, 2023December 18, 2018 by WslAdmin

Blog banner featuring woman with her hand behind her ear leaning towards speech bubbles containing retailer logos

Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right? Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy this holiday season — some ... Read more

Holiday Sales Look Bullish
– But Retailers Should Be Worried

February 23, 2023November 8, 2018 by WslAdmin

Blog banner featuring glowing rate your experience text and five stars with woman holding shopping bags in the background

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

Channels are Dead: Meet Retail’s New Agnostic Shoppers

July 24, 2023October 24, 2018 by WslAdmin

Blog banner featuring tiled image of woman looking at shelves with colorful overlay

Never mind Walmart and Amazon; today’s leading retail competitor might be Any Banner, Anywhere. Most shoppers will buy whatever they need when they need it, wherever they are, thanks to a proliferation of places to shop and products to buy. Here’s how retailers and manufacturers can recalibrate their strategies to capture today’s channel-agnostic shopper. Is ... Read more

Why are 50-plus Women Feeling Ignored in Advertisements?

July 24, 2023October 2, 2018 by WslAdmin

Blog banner featuring three middle aged women walking with shopping bags and ice cream cones

Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize the spending strength of older ... Read more

The Store Still Matters to Consumers Along with Digital

July 24, 2023July 23, 2018 by WslAdmin

Blog banner featuring man and woman looking up thoughtfully with through bubbles around them

In our latest shopper study, “Benchmarking The Future”, what is evident is this: over the last decade, we’ve digitized, we’ve “omnied”, we’ve “niched” and we’ve socialized. It has been important to do that. Many shoppers do want digital tools and omni-channel access, and new ways of connecting to each other, as well as new and ... Read more