Gen Z Archives - WSL Strategic Retail

How Gen Z and Alpha will Redefine Retail

Discovery, agency, and identity now form a nonstop loop for Gen Z and Gen Alpha, who don’t just shop categories—they curate lifestyles through creators, communities, and causes. In this edition of the Retail Safari® Newsletter, we explore how brands are redesigning retail around their expectations, including… Do Not Rely on Legacy: With Halara and Back ... Read more

Retail Safari® SNAP – December 2024 [ Favorites ]

Before the new year, take a moment to enjoy some of our favorites from 2024. Petlove - São Paulo, Brazil Jones Road - Chicago, IL Gibson Garage - London, UK LUSH - Brea, CA CAMP - New York, NY Rare Beauty - Online/Sephora Keep an eye out for our SPECIAL EDITION Retail Safari® ... Read more

Retail Safari® SNAP – June 2024 Edition

In this issue we present the latest retail experiences with attention to conscious yet efficient shopping, an engaging community hub, & a new online world. H&M – New York, NY Gibson Garage – London, UK Walmart Discovered – Roblox [ Online ] Retail Safari® SNAP fuels you, and your teams, with the latest global ... Read more

Paths to Beauty: Eyes Everywhere…

This Retail Safari® brings you innovators, both brands and retailers, who are delivering what the next generation of shoppers expect: convenience, personalization, and discovery. Will it stop with beauty? Is your category next? In this Retail Safari®, we identify: Convenient solutions like dual-purpose cosmetics for everyone and channels to discover the best in beauty Innovators ... Read more

Clicks to Bricks: How to Attract Young, Digital-Savvy Shoppers to the Store.

Although Gen Alpha might not have money to spend, they are influencers for the adults in their lives who do spend. The physical store must target and excite the next generation of young, digital-savvy shoppers and compete with social media for this shopper's attention. In this Retail Safari®, we identify: 3 innovators from around the ... Read more

Smart Space: Next-Gen Department Stores & Brand Pop-Up Shops

As retailers and brands downsize and use their space more creatively, what categories, themes, and experiences are making the cut? In this Retail Safari®, we identify the key themes that brands and retailers are using to make these hard decisions. Each is creating emotional platforms that respond to what shoppers want: fast shopping mixed with ... Read more

Breaking Barriers In Apparel: What Does It Mean For You?

What starts in one category extends to other unexpected areas. Apparel is one category known for leading disruption with a futuristic approach to retail. The innovations that we are seeing today in fashion will transform shoppers’ expectations of shopping next. In this Retail Safari®, we tour four Apparel stores, Amazon Style in Los Angeles, CA, ... Read more

The New Age of Dollar Channel Retail

As prices rise nationwide, dollar channel retailers have an opportunity to entice more visits to their stores. On this Retail Safari®, there is lots of innovation from Dollar General, including digital and health innovations, its smaller DGX concept for busy urban Millennials, and pOpshelf – the “younger sister” of a traditional Dollar General (that looks ... Read more