vitamins & supplements Archives

Smart Shopping to Live Well

Our How America Shops® report, Caution! Retail Curves Ahead, reveals that financial anxiety affects 77% of shoppers caused by increases in their monthly expenses. Retailers and brands have an opportunity to respond with innovation in merchandise and experience. In this Retail Safari® we reveal: Examples of retailers and brands who are delivering more affordable wellness ... Read more

Unlocking the Door to [Shopper] Happiness

As shoppers adapt to life post-Pandemic, and grapple with the effects of inflation, retailers and brands should think about how they can enhance shoppers’ happiness and overall wellbeing. In this Retail Safari®, we reveal: Insights from our How America Shops® reports that reveal what shoppers believe contributes to a happy life Three different retail formats ... Read more

Don’t Whisper! Shout Your Values

Half of shoppers are committed to their values, especially Millennials, who are driving this change and expect brands to deliver on sustainability. Retailers and brands need to help shoppers find their values in the store and online. In this Retail Safari®, we help you get started with: Inspiration from retailers and brands who are "shouting" ... Read more

Paths to Beauty: Eyes Everywhere…

This Retail Safari® brings you innovators, both brands and retailers, who are delivering what the next generation of shoppers expect: convenience, personalization, and discovery. Will it stop with beauty? Is your category next? In this Retail Safari®, we identify: Convenient solutions like dual-purpose cosmetics for everyone and channels to discover the best in beauty Innovators ... Read more

Women’s Health: How Innovators are Helping Women Take Control

Women’s health has expanded its reach for conditions and easy access, propelled by internet-driven conversations, digital solutions, and DTC brands willing to showcase formerly taboo topics. In this Retail Safari®, we reveal: Innovators helping women take control of their health with easy access and less stress Convenient tools like virtual check-ups, support groups, and affordable ... Read more

How to Attract Shoppers During a “Permanent” Price Correction

91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food and beverage (plus some in ... Read more

The Big Retail Opportunity: Human Wellness Applied to Pets

This Retail Safari® gives you a tour of how different retailers are creating shopping experiences for pet parents that are focused on wellness. As human wellness trends are applied to pets, the opportunity is for brands and retailers is to follow the pet shopper: the large and small places they are shopping and the ways ... Read more

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