boomers Archives - Page 4 of 4 - WSL Strategic Retail

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

November 24, 2023November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

Extraordinary Sustainability: 5 Retail Safari® Examples

November 24, 2023February 9, 2021 by WslAdmin

Dynamic collage of sustainability signs and interactions at beauty retailers

WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s Seeking Them Sustainability is becoming ... Read more

These CPG Categories are Going to See a Big Online Lift

February 14, 2023July 20, 2020 by WslAdmin

Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

Gen Z Finds Its Own Unique Path to Purchase

July 21, 2023August 8, 2018 by WslAdmin

Blog banner featuring woman holding drink while looking at store jewelry

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more