Extraordinary Sustainability: 5 Retail Safari® Examples

Dynamic collage of sustainability signs and interactions at beauty retailers
WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s Seeking Them Sustainability is becoming ... Read more

These CPG Categories are Going to See a Big Online Lift

These CPG Categories are Going to See a Big Online Lift blog banner featuring woman in a yellow cardigan holding her credit card to purchase something on her laptop
Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

Gen Z Finds Its Own Unique Path to Purchase

Blog banner featuring woman holding drink while looking at store jewelry
Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

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