70% of Shoppers Face Locked-Up Goods. Here’s What They Think

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Major retailers, including Target, Walmart, CVS and Walgreens, have been locking up categories of products behind theft-proof barriers. But their efforts to prevent theft might cost more than the shrink they’re trying to prevent. Our new How America Shops® research into product lock-downs, and how different generations respond, reveals the breaking points. Here’s How To ... Read more

December Holidays Face Deflated Spending. Why and What to Do

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In our latest How America Shops® survey, many gift givers said their budgets for this year’s December holidays are smaller than last year’s. So they are looking for better-than-good deals. Our latest research factors in the culprits behind shrinking holiday budgets, and shares how retailers can help consumers give, without giving up too much. If ... Read more

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

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Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more

Is Physical Retail Losing Out On Health for Women?

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Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to place and how to market ... Read more

Following the Consumer to Low-Price Retail

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What “dollar stores”? All the big dollar chains have evolved into competitively priced retailers, blurring the once well-defined lines within the value sector. We culled through our How America Shops® research to learn what percentage of consumers choose dollar chains over Walmart and how the new low-priced chains are giving dollar stores a run for ... Read more

Gen Z and Millennials Pave New Retailer Trends in WELLness

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We asked shoppers which health conditions they are managing most today, then broke the responses down by generations. The results: members of Gen Z and Millennials are dealing with a range of unpredicted wellness issues. And they’re not all are turning to traditional physicians. Retailers, get in front of this – now.  Millennials or Gen ... Read more

Shoppers Say: “Inflated Prices Are Here to Stay”

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Our latest How America Shops® research shows a significant gain in the share of shoppers cutting back on spending, but more surprising is how many expect prices to stay high, even if inflation recedes. Shoppers know the cost of operating stores and transporting goods has gone up, as well as (and especially) employee pay. Has ... Read more

Gen Alpha May Be the Savviest Shopper. Retailers, Beware

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Small wonder brands and retailers are already marketing to Generation Alpha and anticipating their power. These digital natives, the first born in 2010, may be only 12 years old but they are influencers in ways that generations before them were not. Their innate reliance on digital information has made them marketing-savvy – and now grade schools ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

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Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples.  Your Store ... Read more

The MedMall Delivers the Convenient Healthcare Shoppers/Patients Demand

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As stores leave malls and shopper/patients demand more convenient medical care, what could be more convenient than healthcare in the local mall? The Big Business of WELL movement is becoming the anchor in malls across the country, seizing the opportunity presented by empty retail space. WSL runs a temperature check on “MedTail” to help you ... Read more

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