How Do Retailers Win Minorities’ Trust? By Doing Something

How Do Retailers Win Minorities’ Trust? By Doing Something blog banner featuring masked young black woman standing in a plaza
It’s easy for retailers to say they care about Black customers, but what are they doing to prove it in the store every day? This issue is more pressing now as the pandemic, racial strife and financial concerns heighten stress among all shoppers and store workers. For our latest How America Shops® research, we asked ... Read more

4 Ways to Get Ahead of the Real Financial Crisis

4 Ways to Get Ahead of the Real Financial Crisis blog banner featuring vector illustration of city skyline, a downwards chart arrow and man floating down with a red umbrella
We could take some encouragement from the recent jump in retail sales, but let’s keep it measured. WSL’s research shows as many as half of Americans remain pessimistic about their financial security, depending on socioeconomic conditions. That figure is likely to rise as unemployment and stimulus checks dry up. Our latest How America Shops® research ... Read more

How to Wrestle a Crisis: 8 Retail Revelations from Helena Foulkes

8 Retail Revelations from Helena Foulkes blog banner featuring glowing marker on a glass window that reads "Stay Strong we are all in this together"
Helena Foulkes is a rare retail titan. She has spearheaded dramatic transformation as both the former president of CVS Pharmacy, and as CEO of luxury brand Hudson’s Bay Co, and she is a board member at Home Depot. As a cross-channel retail leader, Foulkes has learned how to manage a crisis in real-time. Here, she ... Read more

Stores are Reopening | Lessons for Retailers

Stores are Reopening | Lessons for Retailers blog banner featuring grocery store worker with mask and gloves putting carts away as customers walk into the store
As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples ... Read more

Shoppers Need Mental Relief: How Brands & Retailers Can Help

Shoppers Need Mental Relief blog banner featuring illustrations of abstract figures struggling with mental health
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

WSL Predicts Shopper Behavior Based on Past Crises

WSL Predicts Shopper Behavior Based on Past Crises blog banner featuring split vector illustration with coin and online shopping icons on one side and a stick of bills on the other side with C-19 overlaid on top
More shoppers, uncertain of their financial security in the COVID-19 crisis, are cutting back on spending and avoiding even the temptation to buy unnecessary items. Old staples are new no-no’s, so a new burden is on retailers and brands to help shoppers feel good about the spending choices they do make. Here’s what our own ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

Caring During COVID-19 Crisis blog banner featuring inside of a RiteAid during COVID pandemic
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

Find Out How Retailers are Eliminating Packaging

Find Out How Retailers are Eliminating Packaging blog banner featuring two young ladies refilling bottles at a refill station in store
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered the movement is well beyond ... Read more

3 Ways to Know if Your Beauty Brands are Man Enough

3 Ways to Know if Your Beauty Brands are Man Enough blog banner featuring man putting spreadable face mask product on in bathroom mirror
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner-up. Real men ... Read more

New Mall Corporate Strategy: Health Hubs for Convenience

New Mall Corporate Strategy: Health Hubs for Convenience blog banner featuring overhead view of busy shopping mall
Massive hospital complexes are so 2015. Today’s healthcare providers have their fingers on the pulse of retail real estate and are swooping in to transform store space into exam and procedural rooms. We share some unfolding examples, and the active role retailers can play based on our consumer survey results. Malls are Replacing Checkouts with ... Read more

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