community Archives - Page 4 of 5

A New Set of Values is Changing Shopping Life

July 24, 2023January 14, 2020 by WslAdmin

In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper values. It’s 2020, Do You ... Read more

6 Themes in Retail Wellness, from WSL’s WELL Symposium

July 21, 2023December 17, 2019 by WslAdmin

The wellness culture is taking over consumerism, but how well is it established in your company culture? At WSL’s WELL Symposium, executives from Nordstrom, CVS, Walmart, Walgreens, Zappos and others shared their firsthand experiences of integrating WELL into retail. In Retail, Wellness Must Carry from Cart to Culture There’s little wonder retailers see the Big ... Read more

A Peek Into the Health Store of the Future

July 24, 2023November 8, 2019 by WslAdmin

The future of health care is being seized by retail, from innovative independents offering to relieve joint pain to Walmart installing examination rooms. All of which means the health store of the future is still a free-for-all. We have four observations to help retailers ensure they remain in the health industry’s heartbeat. Health Stores Are ... Read more

Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

February 22, 2023September 3, 2019 by WslAdmin

Grocers are Right-Sizing the Shopper Experience blog banner featuring Giant, Hy-Vee, Publix

Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them. Aiming to hit the bullseye ... Read more

Gen Z Is Ignoring Your Loyalty Program – Here’s Why

February 22, 2023July 2, 2019 by WslAdmin

Blog banner featuring two Gen Z teens on their mobile devices with tech icons in the background

Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are 78 million of them. And ... Read more

A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

July 21, 2023May 29, 2019 by WslAdmin

Blog banner featuring four different hands holding different modern self-care products

In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and increasingly in surprising places. With ... Read more

5 Service Lessons from Ikea’s Manhattan Planning Studio

July 21, 2023April 2, 2019 by WslAdmin

Blog banner featuring busy storefront entrance to an IKEA

Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a suburban, urban life – and ... Read more

Caring Scores. Do Shoppers Believe You Care About Their Health?

July 24, 2023March 20, 2019 by WslAdmin

Blog banner featuring colorful collage of caring score areas in the store

Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health care for 100 years, or that ... Read more

The Store Shelf is a Huge Underused Media Center

July 21, 2023January 28, 2019 by WslAdmin

Blog banner featuring blurred store aisle with speech bubbles overlaid on top asking shopper questions

Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Gen Z Finds Its Own Unique Path to Purchase

July 21, 2023August 8, 2018 by WslAdmin

Blog banner featuring woman holding drink while looking at store jewelry

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

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