Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

Grocers are Right-Sizing the Shopper Experience blog banner featuring Giant, Hy-Vee, Publix
Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them. Aiming to hit the bullseye ... Read more

Apple, Google, are the New Authorities in Healthcare. Is Retail Ready?

Apple, Google, are the New Authorities in Healthcare blog banner featuring colorful collage of tech and retail companies
If one device can pinpoint the moment in which wellness transitioned from a preference to a retail necessity, it would be the Apple Watch. We look into what Apple, along with tech companies like Google and Microsoft, have in store for consumer healthcare, and how it is changing the retail landscape for health and wellness. The ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

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It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

3 Ways to Get Voice-Activated Devices to Pay Off (Hint: You Need a Screen)

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Can we talk about voice technology in retail? If retailers are investing in VA technology, they need to be doing so in areas beyond saving time and easy refills. These qualities are building blocks, but growth follows sales, and sales follow browsing. And that browsing must be displayed as well as heard, hands-free. Based on ... Read more

Gen Z Is Ignoring Your Loyalty Program – Here’s Why

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Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are 78 million of them. And ... Read more

Online Isn’t Enough, Disruptive Brands are Opening Stores

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Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks like someone has thrown a ... Read more

A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

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In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and increasingly in surprising places. With ... Read more

5 Service Lessons from Ikea’s Manhattan Planning Studio

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Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a suburban, urban life – and ... Read more

Surrounded by Chaos, Shoppers Take Control

Blog banner featuring paneled collage of shoppers activities during pandemic
Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in the grips of chaos, from ... Read more

The WSL List: Retailers That Stand Out, For Better & Worse

Blog banner featuring collage of many WSL examples of retailers going above and beyond
It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak peek. Welcome to 2019, when ... Read more

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