Digital Archives - Page 4 of 7

Brands Lose Loyalty Online

November 24, 2023May 19, 2021 by WslAdmin

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

February 7, 2023January 11, 2021 by WslAdmin

Pair of feet in pointed shoes standing on concrete with chalk arrows and question mark drawn on the ground

During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

February 14, 2023December 21, 2020 by WslAdmin

20 New Trends blog banner featuring hands holding glittery 2021 paper numbers

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

Online Retail is Falling Flat – Here’s How to Give it Life

November 24, 2023November 5, 2020 by WslAdmin

So far, e-commerce has gotten away with just being fast and functional. But in this pandemic, as more shoppers gravitate toward online purchases out of necessity or convenience, it needs to prove it can connect with shoppers more personally. Here are two common-sense ways retailers and brands can engage emotionally, with insights derived from WSL’s ... Read more

These CPG Categories are Going to See a Big Online Lift

February 14, 2023July 20, 2020 by WslAdmin

Our research indicates that online shopping for basics, including groceries, will continue to lift as more customers are won over by the channel’s safety, price, and ease. People who bought the basic groceries and health products online as a result of the pandemic tell us about their experience and their future plans. One new long-term ... Read more

Can Retailers and Brands Meet Online Shopper Expectations?

July 24, 2023April 8, 2020 by WslAdmin

COVID-19 is causing an unprecedented number of shoppers to order basic goods for delivery, and many have never before purchased these categories online. What is their experience? Will they be omni-grocery shoppers in a post-COVID-19 world? The results from our report, How America Shops® in a COVID-19 Crisis. Online Orders are at Record Levels. Is ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

July 24, 2023March 18, 2020 by WslAdmin

Caring During COVID-19 Crisis blog banner featuring inside of a RiteAid during COVID pandemic

The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

A New Set of Values is Changing Shopping Life

July 24, 2023January 14, 2020 by WslAdmin

In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper values. It’s 2020, Do You ... Read more

6 Themes in Retail Wellness, from WSL’s WELL Symposium

July 21, 2023December 17, 2019 by WslAdmin

The wellness culture is taking over consumerism, but how well is it established in your company culture? At WSL’s WELL Symposium, executives from Nordstrom, CVS, Walmart, Walgreens, Zappos and others shared their firsthand experiences of integrating WELL into retail. In Retail, Wellness Must Carry from Cart to Culture There’s little wonder retailers see the Big ... Read more

Holiday Shopper Talk: Shoppers Call Off Black Friday

February 22, 2023November 18, 2019 by WslAdmin

Who’s waiting for Black Friday? Fewer people than last year. Holiday shopping is increasingly becoming an all-season affair, diluting the deal-busting power of Black Friday. This isn’t necessarily bad news – as long as retailers recognize the advantages behind the trend. Here’s what our 2019 Holiday How America Shops® research reveals. This Holiday Season, Any Day ... Read more

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