Digital Archives - Page 6 of 7

Online Isn’t Enough, Disruptive Brands are Opening Stores

February 22, 2023June 18, 2019 by WslAdmin

Blog banner featuring BYOB station and Birchbox promotion

Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks like someone has thrown a ... Read more

A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

July 21, 2023May 29, 2019 by WslAdmin

Blog banner featuring four different hands holding different modern self-care products

In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and increasingly in surprising places. With ... Read more

5 Service Lessons from Ikea’s Manhattan Planning Studio

July 21, 2023April 2, 2019 by WslAdmin

Blog banner featuring busy storefront entrance to an IKEA

Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a suburban, urban life – and ... Read more

Surrounded by Chaos, Shoppers Take Control

July 21, 2023March 11, 2019 by WslAdmin

Blog banner featuring paneled collage of shoppers activities during pandemic

Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in the grips of chaos, from ... Read more

The WSL List: Retailers That Stand Out, For Better & Worse

July 21, 2023February 13, 2019 by WslAdmin

Blog banner featuring collage of many WSL examples of retailers going above and beyond

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak peek. Welcome to 2019, when ... Read more

Gen Z Finds Its Own Unique Path to Purchase

July 21, 2023August 8, 2018 by WslAdmin

Blog banner featuring woman holding drink while looking at store jewelry

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

The Store Still Matters to Consumers Along with Digital

July 24, 2023July 23, 2018 by WslAdmin

Blog banner featuring man and woman looking up thoughtfully with through bubbles around them

In our latest shopper study, “Benchmarking The Future”, what is evident is this: over the last decade, we’ve digitized, we’ve “omnied”, we’ve “niched” and we’ve socialized. It has been important to do that. Many shoppers do want digital tools and omni-channel access, and new ways of connecting to each other, as well as new and ... Read more

The Miss with Walmart’s Jetblack

February 23, 2023June 22, 2018 by WslAdmin

Blog banner featuring mother holding her child in the kitchen and talking to her other two children

By Candace Corlett // President at WSL Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized this company that had become ... Read more

Big Brands Still Matter – Stop Being So Defensive

July 24, 2023June 21, 2018 by WslAdmin

Blog banner featuring woman pushing a cart down a store aisle with blurred background

Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some merchants are responding. Bigger Brands ... Read more

Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

July 24, 2023March 28, 2018 by WslAdmin

Blog banner featuring woman laying on the grass and smiling with several retailer logos around her

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more

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