Food Archives - Page 3 of 4

Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

February 22, 2023September 3, 2019 by WslAdmin

Grocers are Right-Sizing the Shopper Experience blog banner featuring Giant, Hy-Vee, Publix

Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them. Aiming to hit the bullseye ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

July 24, 2023July 30, 2019 by WslAdmin

Blog banner featuring jogger tying their shoelace, green smoothie next to them, and floating percentages

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

Caring Scores. Do Shoppers Believe You Care About Their Health?

July 24, 2023March 20, 2019 by WslAdmin

Blog banner featuring colorful collage of caring score areas in the store

Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health care for 100 years, or that ... Read more

5 Ways Gen Z are Defining Wellness, and Why Retail Should Care

February 23, 2023February 26, 2019 by WslAdmin

Blog banner featuring smiling woman in her home drinking green smoothie with other person holding smartphone

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

The WSL List: Retailers That Stand Out, For Better & Worse

July 21, 2023February 13, 2019 by WslAdmin

Blog banner featuring collage of many WSL examples of retailers going above and beyond

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak peek. Welcome to 2019, when ... Read more

The Store Shelf is a Huge Underused Media Center

July 21, 2023January 28, 2019 by WslAdmin

Blog banner featuring blurred store aisle with speech bubbles overlaid on top asking shopper questions

Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Robomart May Resurrect the Strip Mall: Future Shopping Life

July 24, 2023January 18, 2019 by WslAdmin

Blog banner featuring employee restocking robomart groceries

If self-driving stores and same-day delivery are the future of Shopping Life®, encouraging shoppers to stay at home, then what will become of traditional (and outmoded) centers? We have a few ideas… but what are yours? We thought Shopping Life® had changed in the last five years, but the next five (or two) will make ... Read more

Why are 50-plus Women Feeling Ignored in Advertisements?

July 24, 2023October 2, 2018 by WslAdmin

Blog banner featuring three middle aged women walking with shopping bags and ice cream cones

Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize the spending strength of older ... Read more

Gen Z Finds Its Own Unique Path to Purchase

July 21, 2023August 8, 2018 by WslAdmin

Blog banner featuring woman holding drink while looking at store jewelry

Sometimes it’s a new path, sometimes it’s an old one. Here’s a very personal, Gen Z, view of shopping that underscores how fresh and new even long-term retail practices are to young consumers. Retailers that do not see their shopping experience through young eyes risk losing relevance, and growth opportunities. Meet Kaci, WSL’s summer intern ... Read more

Big Brands Still Matter – Stop Being So Defensive

July 24, 2023June 21, 2018 by WslAdmin

Blog banner featuring woman pushing a cart down a store aisle with blurred background

Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some merchants are responding. Bigger Brands ... Read more

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