Kroger Archives

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

November 24, 2023August 14, 2023 by WslAdmin

Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more

Kroger Health President Talks ‘Food as Medicine’ Strategy

February 7, 2023March 22, 2021 by WslAdmin

Health foods pouring out from a medication bottle - banner

Wendy Liebmann, WSL CEO, Interviews Kroger Health President, Colleen Lindholz, on Kroger’s Health Strategy. When the supermarket giant Kroger decided to embark on its “Food as Medicine” strategy, it did not overthink it. In fact, its companywide approach is disarmingly simple, explains Kroger Health President Colleen Lindholz: It answers three basic questions with affordable solutions, ... Read more

Holiday Sales Look Bullish
– But Retailers Should Be Worried

February 23, 2023November 8, 2018 by WslAdmin

Blog banner featuring glowing rate your experience text and five stars with woman holding shopping bags in the background

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

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