personalization Archives - Page 2 of 3

Brands Lose Loyalty Online

November 24, 2023May 19, 2021 by WslAdmin

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

Walking the Talk of Inclusion

February 7, 2023May 7, 2021 by WslAdmin

Rainbow colored people silhouettes behind circular images of inclusive retail examples - banner

Shoppers want to feel welcomed everywhere, and retail is not excluded. More consumers support brands that promote equality – and the louder, the better. WSL’s experts share their firsthand examples of brands and retailers doing just that, including Unilever, M.A.C and Trader Joe’s. Shoppers are Equality Activists. How is Retail Reacting? Those retailers and brands ... Read more

Beauty Breaks Barriers in Health, Safety and Innovation

February 7, 2023March 4, 2021 by WslAdmin

Collage of beauty stores in Mumbai, Sydney, and Ginza - banner

Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in Getting it Right For years, ... Read more

A New Set of Values is Changing Shopping Life

July 24, 2023January 14, 2020 by WslAdmin

In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper values. It’s 2020, Do You ... Read more

6 Themes in Retail Wellness, from WSL’s WELL Symposium

July 21, 2023December 17, 2019 by WslAdmin

The wellness culture is taking over consumerism, but how well is it established in your company culture? At WSL’s WELL Symposium, executives from Nordstrom, CVS, Walmart, Walgreens, Zappos and others shared their firsthand experiences of integrating WELL into retail. In Retail, Wellness Must Carry from Cart to Culture There’s little wonder retailers see the Big ... Read more

3 Ways to Get Voice-Activated Devices to Pay Off (Hint: You Need a Screen)

July 21, 2023July 15, 2019 by WslAdmin

Blog banner featuring family at home with voice activated device on kitchen counter

Can we talk about voice technology in retail? If retailers are investing in VA technology, they need to be doing so in areas beyond saving time and easy refills. These qualities are building blocks, but growth follows sales, and sales follow browsing. And that browsing must be displayed as well as heard, hands-free. Based on ... Read more

Gen Z Is Ignoring Your Loyalty Program – Here’s Why

February 22, 2023July 2, 2019 by WslAdmin

Blog banner featuring two Gen Z teens on their mobile devices with tech icons in the background

Retailers count more reward program memberships than any other industry – 1.6 billion in the U.S. Keeping those members active is another matter, however, and the challenge may be even greater among young Gen Z members. Here’s why, and four insights into how to click with Gen Z. There are 78 million of them. And ... Read more

Online Isn’t Enough, Disruptive Brands are Opening Stores

February 22, 2023June 18, 2019 by WslAdmin

Blog banner featuring BYOB station and Birchbox promotion

Big news! Not everyone is a regular online shopper. In fact, no more than half of people shop online in an average of three months. As a result, many online-first brands have found it necessary to open stores. Here are seven familiar sites that have joined Main Street. It looks like someone has thrown a ... Read more

A Tsunami of Self-Care is Bearing Down on Healthcare. A 5-Step Rx

July 21, 2023May 29, 2019 by WslAdmin

Blog banner featuring four different hands holding different modern self-care products

In-store blood-pressure screenings were just the beginning. Today, time-starved patients are shopping for self-care services and expecting these services to include the professionalism and confidence once connected to traditional physicians. Here’s what you need to ask yourself before taking out the middleman, AKA the doctor. The doctor is in – and increasingly in surprising places. With ... Read more

WSL Reports Injecting Beauty Into Wellness

July 24, 2023April 29, 2019 by WslAdmin

Blog banner featuring woman smiling with jarred beauty product in her hand and several other products around her in the background

If beauty companies want to meet one of the most important players in consumer healthcare today, they should look in the mirror – they are it! Women have decided that their beauty is part of their growing wellness and self-care. Disruptive beauty companies know this and have figured out how to become part of the ... Read more