report Archives - WSL Strategic Retail

How Retail Flagships Can Defy Tariff Uncertainty, Through Trust

June 24, 2025June 17, 2025 by Maryann Javier

Blog banner featuring Printemps, Lululemon, and Charlotte Tilbury Flagship stores with yellow caution tape that reads tariffs and has the American flag in the background

Thanks to our Retail Safari® global innovation team, we’ve discovered three inventive flagships that illustrate how retailers can attract spending-cautious shoppers not by selling “stuff,” but by bringing their brands to life through trust and connection. We’re sharing ideas on how these examples can be applied in lower-cost, innovative strategies. Take a free Retail Safari® ... Read more

How America Shops® in a Crisis, Yet Again: 2025

September 12, 2025May 21, 2025 by Maryann Javier

Blog banner featuring hand-drawn side profiles of people with question marks or scribbles in their heads and a magenta background with the word "chaos" repeated

In 2025, just as in 2024, 2020 and 2008, consumers are undergoing major financial uncertainty. WSL Strategic Retail has studied the implications of such crises on American shoppers over the years, so we went back into our How America Shops® data archives to previous “crises” studies to see how those times can instruct brands and ... Read more