Sam's Club Archives - WSL Strategic Retail

Forget Channels. The Shopper Is the Center of Distribution

July 15, 2025 by Maryann Javier

Blog banner featuring people of different ages and ethnicities within circular frames with blurry people walking in the background

Retailers and brands are talking more about the demise of channels as shoppers get whatever they want, when and wherever they want. This behavior is not new, but its imprint is beginning to show profoundly, with many retailers struggling to remain relevant. Is the power of the consumer, as in “branded touchpoints” the answer? It’s ... Read more

How Brands Can Achieve Shopper Loyalty: It’s All About Caring

February 18, 2025 by Maryann Javier

The food and beverage industry, all CPG for that matter, faces trust issues in 2025, and it presents competitive risks for national brands. WSL shopper surveys show that most consumers feel manufacturers care less about quality now than they used to. Shrinkflation and higher prices add to trust issues. Here’s how we can help. Big-Brand ... Read more

4 Households, 9 Channels: The ‘New’ Population Shopping Path

September 25, 2024September 25, 2024 by Maryann Javier

Main blog banner featuring single person, multi-generational household, hispanic family, and older couple

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

Thank you for your message.

Subscribe to our Shopper, Retail Trends and Research Insights.

Thanks for signing up!

Tell us a bit about you.

Thank you. Check your inbox.

How can we help you?

Thank you for your message.

Thanks for signing up`!`

Thank you. `Check your inbox.`