Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

Shoppers are Buying More Store Brands blog banner featuring colorful collage of popular store brand products
Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more

Diversity, Not Income, Defines Destination Shopping

Democratized Retail banner featuring collage of high end Prada and Bergdorf Goodman stores and low end Five Below and Uniqlo stores
During our market research, WSL has noticed a big consumer trend among some of the most expensive shopping districts in the country: democratization. These destinations, from Manhattan to Las Vegas, seem to have acknowledged that the people passing through represent all incomes as well as high and low spending. Our retail research backs it up. ... Read more



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