Shopper Trends Archives - Page 9 of 9

Big Brands Still Matter – Stop Being So Defensive

July 24, 2023June 21, 2018 by WslAdmin

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Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some merchants are responding. Bigger Brands ... Read more

Why and How Men are Doing the Everyday Shopping

February 23, 2023June 4, 2018 by WslAdmin

Blog banner featuring smiling man holding shopping bags over his shoulder and looking at his phone

Men are making quick trips to the store, buying clothes online and influencing household purchases. How well does your brand know how to engage him? Our research reveals key behaviors of today’s shopping man, and how some brands are talking to them. He may not ask for directions to your store, but when it comes ... Read more

The Challenge: Brands on The Door vs. Brands on The Floor

July 24, 2023April 25, 2018 by WslAdmin

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When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer. Here’s a look at the ... Read more

Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

July 24, 2023March 28, 2018 by WslAdmin

Blog banner featuring woman laying on the grass and smiling with several retailer logos around her

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes to Aldi. Or Amazon or ... Read more

Are You Getting In The Shopper’s Way? If Not, It’s Time

July 24, 2023December 18, 2017 by WslAdmin

Blog banner featuring two women shopping in a store with a clerk behind the counter

Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more

How to Replace The Holiday Hype with Happiness

July 24, 2023November 9, 2017 by WslAdmin

Blog banner featuring woman smiling at her phone in a store with image of gift boxes next to her

Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and the carols were playing before ... Read more

Shoppers Have Ditched Routines: Here’s How to Reach Them

July 24, 2023October 17, 2017 by WslAdmin

Blog banner featuring photo of busy street of people with motion blur and dotted line paths overlaid on top

When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to purchase in 10 words? Try ... Read more

How Supermarkets Can Win Back The Millennial Shopper

July 21, 2023September 29, 2017 by WslAdmin

Blog banner featuring market cafe and shoppers busily moving around

Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement for tonight’s dinner: It’s got ... Read more

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