Baby Boomers Archives - Page 2 of 4

The New Journey to Wellness: A Retail Opportunity

Future Now Future Next Volume 4 main banner featuring smiling young woman looking at a pill bottle and browsing on her laptop

Future Now Future Next — Volume 4 [ 2023 ] Innovations and conversations around men and women's health is being led by online sites that are willing to address taboo topics like menopause and erectile dysfunction. The Future Next is for retailers and brands to find discrete ways to address these topics in store aisles, ... Read more

The New Journey to Wellness – A Retail Opportunity

There is new momentum among younger women and men to research health topics that are considered taboo — think menopause, UTI, erectile dysfunction, sexually transmitted infections, low testosterone. Research often leads to purchase and "The New Journey to Wellness" sees opportunities for retail stores (vs. DTC sites) to provide information and suggest products to buy. ... Read more

Caution! Retail Curves Ahead

In this study we present a preview of the attitudes, anxieties and concerns that shoppers are experiencing as this holiday season approaches— and will carry with them into 2024. We trend the traditional How America Shops® measures of financial outlook and see many more shoppers barely holding on, and financial security taking a dive. We ... Read more

Paradox of the New Shopping World

In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels to shop, retailers to spend, ... Read more

Leading Shoppers from Troubles to Joy

Troubles to Joy HAS Report banner featuring JOY in large letters and collage of troubles from previous years

The pandemic was the catalyst for what the Irish call the “Troubles” that expanded to social and political unrest, the erosion of trust in the tools we use for shopping, and what started as inflation shoppers now feel is a permanent price correction. This report updates the shopping and social behaviors changed by permanent inflation. ... Read more

The Next Wellness Frontier

Will WELLness ever mean the same thing again? So much disruption: digital access, shifting trust, more products, more services… but the pandemic was not the only catalyst for change. In this report we sort out the opportunities for The Next WELLness Frontier. The Next Frontier of WELLness will be defined by new strategies: Fragmented categories: It ... Read more

Rising Prices Everywhere

Higher prices on everything from carryout tacos to gas in the car have gotten shoppers’ attention, and 85% have had to rethink their spending. The new WSL report, Rising Prices Everywhere, prepares you to respond by knowing where your category is on the shoppers’ “cut back” list. This report ranks 22 consumer product categories, on the shoppers’ cut ... Read more

The New Shopper Truths

2020 was a startling year on many fronts – health, climate, inclusion, exclusion, politics, fairness – and it accelerated more than online shopping. Interviews with younger shoppers confirmed that their values are being redefined by the impact of the past 18 months. A nationwide survey defined the importance of these values to all shoppers, with surprising ... Read more

Shoppers Reveal Many Paths to Purchase

Shoppers had been self-solving to make CPG easier and faster to shop since 2016. Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains. In this report, we look at the emerging, unintended consequences for brands -- more brand switching online, more pre-shopping online offset by shoppers willing to pay more for ... Read more

Gen Z: The Next Shopping Revolution

Catch ‘em if you can! While Gen Z’s are leading the way in digital shopping, they are a diverse group…not all are ordering online or using digital payments in-store. Look for them to be… Online AND in the store In big chains AND specialty stores In Beauty, Dollar AND Convenience Channels Making more planned AND ... Read more