Baby Boomers

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

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Retail Safari 2023 Wrapped Blog main banner
High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

Why are 50-plus Women Feeling Ignored in Advertisements?

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Blog banner featuring three middle aged women walking with shopping bags and ice cream cones
Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize the spending strength of older ... Read more
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