Beauty Spending Will Look Different in 2021

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By Allison Collins on February 26, 2021  ||  WWD “They’re calling it the she-session. That’s going to affect beauty sales, that’s going to affect the quest for value."  New year, new beauty shopping habits? For several months, industry insiders have whispered predictions of a “trade down to mass,” insinuating that consumers who have been hurt by the economic fallout from ... Read more

Extraordinary Sustainability: 5 Retail Safari® Examples

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WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s Seeking Them Sustainability is becoming ... Read more

Beauty Industry Execs Applaud Walgreens CEO Choice

Storefront of Walgreens
By Allison Collins and Jenny B. Fine on January 28, 2021  ||  WWD As consumers come into Walgreens' doors, there's opportunity to evolve the beauty department, sources said. Walgreens Boots Alliance is slated to play an integral part in the U.S. rollout of the coronavirus vaccine, and it’ll be doing so under a new chief executive officer — Rosalind “Roz” Brewer. With the appointment, ... Read more

WSL’s Virtual Retail Safari® Reveal Reimagined Stores

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The year 2020 not only redefined shopping, it helped re-engineer what stores look like now. WSL Retail Safari® scouts explored some of the most forward-looking changes in the physical store. Following are concepts worth watching, from our recent tours. What Kinds of Stores are Your Shoppers Returning To? The physical store was changing long before ... Read more

Will Shoppers Surge to Re-opened Retail? Probably Not

Will Shoppers Surge to Re-opened Retail? Probably Not blog banner featuring line of people in a store next to a line of carts
Sales signs may not be enough to bring shoppers into reopened stores. Two mighty forces are working against a resurgence of store traffic: One is the risk of contracting COVID-19, which will keep many shoppers away; the second will be how shoppers rethink spending after being unemployed or furloughed for months. Our Retail Safari® scouts ... Read more

Post Neiman’s, Luxe Beauty Brands Explore Options

Post Neiman’s, Luxe Beauty Brands Explore Options blog banner featuring person leaning against rail and looking out window of Nieman Marcus store
With Neiman Marcus filing Chapter 11 and the specialty channel in flux, ultra-prestige beauty brands are exploring their options. By Jenny B. Fine on May 15, 2020 // WWD, Beauty Inc. Chanel. La Mer. Sisley. La Prairie. When the Neiman Marcus Group filed for Chapter 11 protection late last week, the top 20 unsecured creditors included four beauty (or beauty-related, ... Read more

Finding The Next Normal in a Post COVID-19 Beauty World

Finding The Next Normal in a Post COVID-19 Beauty World blog banner featuring masked and gloved worker pushing carts
In this CEW Free Webinar, Wendy Liebmann shares how shopper attitudes and behaviors are dynamically changing as we transition from a health crisis to a financial crisis, including implications, emerging issues, and opportunities, all helping to lay the groundwork for The Next Normal. If you’d like to learn more about WSL’s ongoing series of How ... Read more

How Coronavirus Could Change Beauty’s Commitment to Sustainability

How Coronavirus Could Change Beauty’s Commitment to Sustainability blog banner featuring vector illustration of young masked woman holding a globe and shrugging
Companies are doubling down on social issues over environmental. By Ellen Thomas on April 17, 2020 // Beauty Inc. - WWD In a pandemic-stricken world, beauty companies are acknowledging that caring for the planet means caring for people, and vice versa. For the beauty industry, the sustainability conversation often revolves heavily around reducing plastics and packaging, but the widespread economic fallout and ... Read more

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch blog banner featuring several modern innovative products that can be bought online
Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more

3 Ways to Know if Your Beauty Brands are Man Enough

3 Ways to Know if Your Beauty Brands are Man Enough blog banner featuring man putting spreadable face mask product on in bathroom mirror
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner-up. Real men ... Read more

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