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How Brands Can Achieve Shopper Loyalty: It’s All About Caring

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Blog banner featuring middle aged woman comparing food products from grocery shelf, words Trust? and Caring? overlaid behind her
The food and beverage industry, all CPG for that matter, faces trust issues in 2025, and it presents competitive risks for national brands. WSL shopper surveys show that most consumers feel manufacturers care less about quality now than they used to. Shrinkflation and higher prices add to trust issues. Here’s how we can help. Big-Brand ... Read more

New from WSL: Winning Shoppers During Holiday Price Fright

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Halloween, Thanksgiving, Christmas Price Fright Banner
Up to 25% of all shoppers plan to spend less on major holiday purchases this year, our latest How America Shops® survey shows. However, they don’t want to be Grinches about it. Many shoppers are trying to balance their budgets while finding ways to save the season. Here is how they plan to do it, ... Read more

Amazon Style’s Phygital Store: What It Means Beyond Apparel

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Amazon Style Collage Banner
Will Amazon’s first phygital clothing store, Amazon Style, encourage a shakeup in other CPG categories? We know from covering retail for decades that what starts in one category extends to other, unexpected areas, so we sent our retail scout to explore. Here’s what she learned.  Amazon Is Ready to Restyle Retail, Again The premier of ... Read more

Help Millennials With Inflation and Bond Long-Term

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Struggling Millennials collage banner
Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for improved loyalty and sales. Millennial ... Read more
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