Convenience Archives

Diversity, Not Income, Defines Destination Shopping

November 24, 2023May 16, 2023 by WslAdmin

Democratized Retail banner featuring collage of high end Prada and Bergdorf Goodman stores and low end Five Below and Uniqlo stores

During our market research, WSL has noticed a big consumer trend among some of the most expensive shopping districts in the country: democratization. These destinations, from Manhattan to Las Vegas, seem to have acknowledged that the people passing through represent all incomes as well as high and low spending. Our retail research backs it up. ... Read more

Consumer or Shopper: Here’s The Difference!

November 24, 2023March 20, 2023 by WslAdmin

Consumer vs Shopper blog banner featuring collage of consumers on the left and shoppers on the right

All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your Shoppers Like Consumers? There is ... Read more

Dollar Chains are Setting New Standards in Happy Shopping

November 24, 2023August 25, 2022 by WslAdmin

What can shoppers get for $1 to $5? An experience that’s happy, attractive and digital. These are the words that describe today’s dollar chains, and their creative value-priced sister chains. Our latest Retail Safari® explores several of the latest efforts by this burgeoning sector, from Dollar General to Five Below. It’s Not About the Dollars, ... Read more

Help Millennials With Inflation and Bond Long-Term

November 24, 2023July 26, 2022 by WslAdmin

Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for improved loyalty and sales. Millennial ... Read more

Meet the Struggling Shopper – It’s Not Who You Expect

November 24, 2023June 20, 2022 by WslAdmin

Collage of young people struggling while online shopping banner

Nearly two-fifths of adult shoppers are having trouble buying the basics while covering their bills, our latest shopper research shows. This may be expected, due to a price crisis, but what we didn’t expect was the broad scope of their demographics. Retailers and brands, meet what may be the greatest challenge of 2022: The Struggling ... Read more

Improve the Store Experience Category by Category WSL Has an Index to Help!

February 7, 2023June 13, 2022 by WslAdmin

Hand placing stars down to represent categories banner

WSL recently asked thousands of shoppers what they value most in a brick-store shopping trip and what makes a good shopping experience. The answers, we learned, vary by category. So we measured how well various retailers deliver what shoppers want, by category, and reported the results in our Retailer Performance Index. Here’s how we do ... Read more

The Role of the Store in Retail 5.0 Research Report

February 7, 2023May 12, 2022 by WslAdmin

Digital connections overlaid on shoppers at the mall banner

The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

How 3 Big Retailers Link Sustainability to the New WELLness

February 7, 2023May 5, 2022 by WslAdmin

Recycling and sustainability retail banner

For many shoppers, wellness doesn’t end with their minds and bodies; it extends to the entire planet – the air they breathe, the water they drink and the open spaces and oceans that surround them. Our research shows that more shoppers expect companies to accept more responsibility for sustainability. Here are examples of how Dick’s ... Read more

New WSL Research: Shoppers Cutting Back, Not Doing Without

November 24, 2023April 20, 2022 by WslAdmin

Rising Prices Everywhere Report Banner featuring upward diagonal arrows overlaid on collage of shoppers

Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

Is This Latest Pharmacy Trend an Opportunity, or a Threat?

November 24, 2023March 23, 2022 by WslAdmin

Retail clinics, pharmacy, and virtual doctor collage

As pharmacists became distracted by other tasks that took them out-of-sight from behind the counter, shoppers increasingly turned to more accessible sources for advice. Our How America Shops® research explores the growing acceptance of online pharmacies, which challenge retailers to find their way back to their Rx shoppers. Shoppers Want Wellness Advice, But They Won’t ... Read more

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