Gen Z is Redefining Wellness: 4 Must-Know Findings

Gen Z is Redefining Wellness: 4 Must-Know Findings blog banner featuring gen z teen putting home remedy in a glass bottle
The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more

Find Out How Retailers are Eliminating Packaging

Find Out How Retailers are Eliminating Packaging blog banner featuring two young ladies refilling bottles at a refill station in store
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered the movement is well beyond ... Read more

3 Ways to Know if Your Beauty Brands are Man Enough

3 Ways to Know if Your Beauty Brands are Man Enough blog banner featuring man putting spreadable face mask product on in bathroom mirror
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner-up. Real men ... Read more

A New Set of Values is Changing Shopping Life

A New Set of Values is Changing Shopping Life blog banner featuring vector illustration of a group of people watering and planting on a globe
In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper values. It’s 2020, Do You ... Read more

Holiday Shopper Talk: Stockings to be Half Full

Holiday Shopper Talk: Stockings to be Half Full blog banner featuring hands holding out a small brown paper wrapped gift
As if the nation needed one more opinion on which to be divided: Half of shoppers are now giving the thumbs down to buying more gifts this holiday season. What is especially scary is those most likely to cut back are the youngest shoppers. Here’s what our 2019 Holiday How America Shops® research reveals. Will ... Read more

Holiday Shopper Talk: Shoppers Call Off Black Friday

Holiday Shopper Talk: Shoppers Call Off Black Friday blog banner featuring collage of woman shopping at home on her laptop next to an image of Black Friday mob shoppers
Who’s waiting for Black Friday? Fewer people than last year. Holiday shopping is increasingly becoming an all-season affair, diluting the deal-busting power of Black Friday. This isn’t necessarily bad news – as long as retailers recognize the advantages behind the trend. Here’s what our 2019 Holiday How America Shops® research reveals. This Holiday Season, Any Day ... Read more

In Design, the ‘New’ Normal is Anything But – Pratt Design Symposium 2019

In Design, the ‘New’ Normal is Anything But blog banner featuring photograph of six Pratt Design symposium members
[ Photos by Rebecca Smeyne, courtesy of Pratt Institute ] WSL joined leading designers at Pratt Institute’s Design Symposium to discover the “new normal” in fashion, home design and retail and how to reach increasingly educated shoppers. Hint: Get out of the studios and design around the new shopper values. It’s Time to Redesign Design When consumers have unprecedented ... Read more

Beauty & Wellness With Purpose: Shoppers Expect It, How Do You Bring It?

Beauty & Wellness With Purpose blog banner featuring hand with floating beauty product icon above it and sustainability icons in background
More shoppers are demanding beauty and wellness products that are clean, environmentally safe and serve a global purpose. Yet getting such products on the shelf can be a Herculean task for the many startups creating them. In Chicago this October, we’re offering an opportunity to change that. A growing number of women are willing to ... Read more

Grocers are Right-Sizing the Shopper Experience: Giant, Hy-Vee, Publix

Grocers are Right-Sizing the Shopper Experience blog banner featuring Giant, Hy-Vee, Publix
Socializing in the store aisle is sooo 2017. Today, experiential retail increasingly centers on efficiency rather than entertainment. The trick is understanding the changing definitions of each. For grocery brands Giant, Publix, Hy-Vee and others, it comes down to right-sizing the experience. Here’s what all retailers could learn from them. Aiming to hit the bullseye ... Read more

Apple, Google, are the New Authorities in Healthcare. Is Retail Ready?

Apple, Google, are the New Authorities in Healthcare blog banner featuring colorful collage of tech and retail companies
If one device can pinpoint the moment in which wellness transitioned from a preference to a retail necessity, it would be the Apple Watch. We look into what Apple, along with tech companies like Google and Microsoft, have in store for consumer healthcare, and how it is changing the retail landscape for health and wellness. The ... Read more

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