Shoppers Need Mental Relief: How Brands & Retailers Can Help

Shoppers Need Mental Relief blog banner featuring illustrations of abstract figures struggling with mental health
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

Gen Z is Redefining Wellness: 4 Must-Know Findings

Gen Z is Redefining Wellness: 4 Must-Know Findings blog banner featuring gen z teen putting home remedy in a glass bottle
The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more

Want Brand Loyalty? Then Go for Greener Packaging

Want Brand Loyalty? Then Go for Greener Packaging blog banner featuring two hands holding recycled toothpaste tube and toothbrush with recycle sign behind them
Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use sustainable packaging to rebuild customer ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

Caring During COVID-19 Crisis blog banner featuring inside of a RiteAid during COVID pandemic
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

Find Out How Retailers are Eliminating Packaging

Find Out How Retailers are Eliminating Packaging blog banner featuring two young ladies refilling bottles at a refill station in store
The fringe movement of sustainability is moving into the mainstream, fast. Nearly 90% of your shoppers are reusing the bottles and bags their products come in, and we predict they will focus on “first-use” packaging next. The WSL “Fill’er Up” report shows how three merchants are eliminating waste and discovered the movement is well beyond ... Read more

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch blog banner featuring several modern innovative products that can be bought online
Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more

3 Ways to Know if Your Beauty Brands are Man Enough

3 Ways to Know if Your Beauty Brands are Man Enough blog banner featuring man putting spreadable face mask product on in bathroom mirror
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner-up. Real men ... Read more

New Mall Corporate Strategy: Health Hubs for Convenience

New Mall Corporate Strategy: Health Hubs for Convenience blog banner featuring overhead view of busy shopping mall
Massive hospital complexes are so 2015. Today’s healthcare providers have their fingers on the pulse of retail real estate and are swooping in to transform store space into exam and procedural rooms. We share some unfolding examples, and the active role retailers can play based on our consumer survey results. Malls are Replacing Checkouts with ... Read more

A New Set of Values is Changing Shopping Life

A New Set of Values is Changing Shopping Life blog banner featuring vector illustration of a group of people watering and planting on a globe
In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper values. It’s 2020, Do You ... Read more

6 Themes in Retail Wellness, from WSL’s WELL Symposium

6 Themes in Retail Wellness, from WSL’s WELL Symposium blog banner featuring WELL Symposium logo and collage of photos from event
The wellness culture is taking over consumerism, but how well is it established in your company culture? At WSL’s WELL Symposium, executives from Nordstrom, CVS, Walmart, Walgreens, Zappos and others shared their firsthand experiences of integrating WELL into retail. In Retail, Wellness Must Carry from Cart to Culture There’s little wonder retailers see the Big ... Read more

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