4 Steps to Win Shoppers by Showing You Care, from Neurologist Dr. Gayatri Devi

4 Steps to Win Shoppers by Showing You Care blog banner featuring check out registers with posters hanging above about helping and making a difference together
The path to connecting with your shoppers requires showing you care about them, and that goes well beyond keeping them safe. Here are 4 tips on how to show you care from leading neurologist Dr. Gayatri Devi. Shoppers have got pandemic life down, but is that enough? The frenzy of the first six months of ... Read more

How Do Retailers Win Minorities’ Trust? By Doing Something

How Do Retailers Win Minorities’ Trust? By Doing Something blog banner featuring masked young black woman standing in a plaza
It’s easy for retailers to say they care about Black customers, but what are they doing to prove it in the store every day? This issue is more pressing now as the pandemic, racial strife and financial concerns heighten stress among all shoppers and store workers. For our latest How America Shops® research, we asked ... Read more

Shoppers are Taking Back WELL: 5 Ways Retail Can Help

Shoppers are Taking Back WELL: 5 Ways Retail Can Help blog banner featuring overlay of two people raising their fists into the air and a clock labelled well being in the backrgound
Remember December, when so many people resolved to include holistic wellness in their foods, products, and activities? The pandemic sidelined the healthy-living movement for many, but now, after several months of sheltering-in-place, shoppers are reclaiming the concept of personal and family wellness in all they do. Here’s how retail stores can help. Shoppers Are So ... Read more

4 Ways to Get Ahead of the Real Financial Crisis

4 Ways to Get Ahead of the Real Financial Crisis blog banner featuring vector illustration of city skyline, a downwards chart arrow and man floating down with a red umbrella
We could take some encouragement from the recent jump in retail sales, but let’s keep it measured. WSL’s research shows as many as half of Americans remain pessimistic about their financial security, depending on socioeconomic conditions. That figure is likely to rise as unemployment and stimulus checks dry up. Our latest How America Shops® research ... Read more

How to Wrestle a Crisis: 8 Retail Revelations from Helena Foulkes

8 Retail Revelations from Helena Foulkes blog banner featuring glowing marker on a glass window that reads "Stay Strong we are all in this together"
Helena Foulkes is a rare retail titan. She has spearheaded dramatic transformation as both the former president of CVS Pharmacy, and as CEO of luxury brand Hudson’s Bay Co, and she is a board member at Home Depot. As a cross-channel retail leader, Foulkes has learned how to manage a crisis in real-time. Here, she ... Read more

Stores are Reopening | Lessons for Retailers

Stores are Reopening | Lessons for Retailers blog banner featuring grocery store worker with mask and gloves putting carts away as customers walk into the store
As pandemic-related business restrictions ease and retailers reopen, they will be evaluated by how much they show they care about protecting their shoppers. Retailers have an immense responsibility for the attitude and presentation of their stores, in addition to the safety of all inside. We took a few shopping trips and found some good examples ... Read more

Shoppers Need Mental Relief: How Brands & Retailers Can Help

Shoppers Need Mental Relief blog banner featuring illustrations of abstract figures struggling with mental health
Consumers have been trying to minimize stress for some time, including in their shopping trips. Now COVID-19 has added an unpredicted level of complexity and angst to that pursuit. We looked into how brands and retailers are easing stress among pandemic-minded shoppers, and came back with three guidelines. Shoppers Need Mental Therapy. How are You ... Read more

Gen Z is Redefining Wellness: 4 Must-Know Findings

Gen Z is Redefining Wellness: 4 Must-Know Findings blog banner featuring gen z teen putting home remedy in a glass bottle
The youngest shoppers, Gen Z approach the wellness movement differently than Millennials because they never had to learn it. Rather, they were born into a world aware of the products and habits that are bad for them, and the choices that are healthier. Now, in the wake of the COVID-19 pandemic, how brands and retailers ... Read more

Want Brand Loyalty? Then Go for Greener Packaging

Want Brand Loyalty? Then Go for Greener Packaging blog banner featuring two hands holding recycled toothpaste tube and toothbrush with recycle sign behind them
Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use sustainable packaging to rebuild customer ... Read more

Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others

Caring During COVID-19 Crisis blog banner featuring inside of a RiteAid during COVID pandemic
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about their workers and communities. From ... Read more

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