membership Archives - WSL Strategic Retail

How America Shops® in a Crisis, Yet Again: 2025

September 12, 2025May 21, 2025 by Maryann Javier

Blog banner featuring hand-drawn side profiles of people with question marks or scribbles in their heads and a magenta background with the word "chaos" repeated

In 2025, just as in 2024, 2020 and 2008, consumers are undergoing major financial uncertainty. WSL Strategic Retail has studied the implications of such crises on American shoppers over the years, so we went back into our How America Shops® data archives to previous “crises” studies to see how those times can instruct brands and ... Read more

Who’s Winning the ‘Digital Titans’ Battle: A WSL Deep-Dive

April 16, 2025April 16, 2025 by Maryann Javier

Blog banner featuring halftone hand with magnifying glass over a laptop screen. Amazon, Target, and Walmart+ deliveries are floating out of the screen. The top right corner has another halftone hand with dollar bills dropping out of it.

WSL Strategic Retail recently polled shoppers to learn how they use the retail powerhouses Walmart, Amazon and Target online sites. The “connected consumer” results produced several surprising behaviors that suggest the strengths, weaknesses and opportunities for the industry at large. We predict what’s next. Face it, Having an Omni Presence Doesn’t Make You Special In ... Read more

Unpacking the Nuances and Needs of the ‘New Value’ Shopper

March 27, 2025March 17, 2025 by Maryann Javier

Amid post-pandemic shifts in how consumers buy goods, stubbornly high prices and a squad of ankle-biting retail competitors, WSL Strategic Retail has been researching how today’s shoppers think about “value.” Specifically, how their definition of value guides what they spend their money on – and won’t – as well as where they will spend it. ... Read more