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70 Million Gen Z Are Coming! What Retailers Should Know

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Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more
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