services Archives - Page 2 of 7 - WSL Strategic Retail

Are You Honest Enough for Shoppers? 5 Steps to Get There

November 24, 2023September 22, 2021 by WslAdmin

Pink and red banner featuring statistics on what shoppers want retailers to be honest about

We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the media their customers use. Here ... Read more

7 Trips from 7 Explorers: WSL’s Best Retail Roundup

December 14, 2022June 24, 2021 by WslAdmin

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WSL’s experts are committed to examining retail strategies, but we’re regular shoppers, too. So what does the Shopping Life® look like through the eyes of an experienced retail explorer? We share what shoppers told us they expect in the store now, and our own best shopping experiences so far in 2021. How Do We Define ... Read more

Brands Lose Loyalty Online

November 24, 2023May 19, 2021 by WslAdmin

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat

November 24, 2023April 23, 2021 by WslAdmin

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WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk About a Shot in the ... Read more

Beauty Breaks Barriers in Health, Safety and Innovation

February 7, 2023March 4, 2021 by WslAdmin

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Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in Getting it Right For years, ... Read more

8 Signs of the Future, Now: WSL’s “From Chaos Comes Clarity”

December 14, 2022February 25, 2021 by WslAdmin

Woman with eyes closed and microorganism germs floating around her face, grocery store blurred in background - banner

WSL’s latest research shows a more defined path to 2024, and while it no doubt will lead to more normalized activities – think working and social life – retail’s road signs indicate some departures from the normal. We’ve boiled them down to eight pivotal behavioral changes and accelerations, in our latest Future Shop report, “From ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

February 7, 2023January 11, 2021 by WslAdmin

Pair of feet in pointed shoes standing on concrete with chalk arrows and question mark drawn on the ground

During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

February 14, 2023December 21, 2020 by WslAdmin

20 New Trends blog banner featuring hands holding glittery 2021 paper numbers

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

WSL’s Retail Caring Scores: What Matters to Shoppers?

February 14, 2023December 4, 2020 by WslAdmin

Retail Caring Scores, What Matters to shoppers? Blog banner featuring african american woman smiling with eyes closed and hands over her heart

WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress experiences. When it Comes to ... Read more

Online Retail is Falling Flat – Here’s How to Give it Life

November 24, 2023November 5, 2020 by WslAdmin

So far, e-commerce has gotten away with just being fast and functional. But in this pandemic, as more shoppers gravitate toward online purchases out of necessity or convenience, it needs to prove it can connect with shoppers more personally. Here are two common-sense ways retailers and brands can engage emotionally, with insights derived from WSL’s ... Read more