whole foods Archives - WSL Strategic Retail

How Brands Can Achieve Shopper Loyalty: It’s All About Caring

February 18, 2025 by Maryann Javier

The food and beverage industry, all CPG for that matter, faces trust issues in 2025, and it presents competitive risks for national brands. WSL shopper surveys show that most consumers feel manufacturers care less about quality now than they used to. Shrinkflation and higher prices add to trust issues. Here’s how we can help. Big-Brand ... Read more

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

November 24, 2023August 14, 2023 by WslAdmin

Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more