young shoppers Archives

Who’s Winning the Beauty Retailer Race for Gen Z?

November 19, 2024 by Maryann Javier

Main banner for Who's Winning Gen Z Beauty blog featuring Sephora, Bubble Skincare, and Ulta at Target

By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty spend is growing in units, per NIQ - and the race for their loyalty is intensifying among a growing number of retail players. The beauty retailer race for Gen Z's hearts and wallets ... Read more

How America Shops® Explores: 4 Ways to Lead Shoppers to Joy

November 24, 2023May 5, 2023 by WslAdmin

Blog banner for 4 Ways to Lead Shoppers to Joy

The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role of retail and brands, we ... Read more

Gen Alpha’s Influence Is Taking Hold at Retail

May 10, 2023April 20, 2023 by WslAdmin

Gen Alpha blog banner featuring three Gen Alpha teens and their interests

WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with formats just for the Gen ... Read more

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